#94 Big & Tall

94 Big & Tall


#94 Big & Tall
Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Big & Tall pertains to a lot of things.

Trees are Big & Tall. Build­ings are Big & Tall. The Mat­ter­horn (both in Switzer­land and at Dis­ney­land) are Big & Tall.

But the term Big & Tall will always remind me of the store that I had to go to some­times to find a shirt with long enough sleeves, or a pair of socks that the big toe would­n’t punc­ture, or a pair of shoes if they weren’t to be found in a depart­ment store. I wear a size 13, which is bor­der­line. Some stores car­ry 13, some stop at 12. But no one car­ries 14 or larg­er. So I guess I lucked out in a way.

I have some women friends who would scream if they could­n’t pur­chase every style in vogue because the shoe store did­n’t stock their size. But then, I’d stay clear of a woman who is wear­ing size 13 stilettos.

What does Big & Tall mean to you?

Com­ment here (or below if you see a big blue box).


chaz sez ...

Check out the new “chaz sez” blog at Des​i​moneDesign​.com, my com­mer­cial graph­ic design web­site. It’s most­ly about design, typog­ra­phy, print­ing, pub­lish­ing & mar­ket­ing, but on occa­sion I’ll divert to a side­ways top­ic that just can’t escape my rant­i­ng & raving.

#93 Work & Turn

Click to download hi-rez pdf


#93 Work & Turn
Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Work & Turn” is a term used by print­ers to print both sides of a sheet of paper with just one plate & one press set-up.

Find a com­plete list of print­ing terms at wcb​s4print​ing​.com. For more infor­ma­tion about this out­stand­ing full-​service print­er, see the “chaz sez” col­umn below.

What is “work & turn”?

In the case of a two-​sided fly­er, the work & turn job’s plate & paper will be large enough to con­tain two full fly­ers. The plate is set up to print both the front & back images of the fly­er in just one pass. The print­ed work & turn sheet will look like the Amper­Art Work & Turn art, above, con­tain­ing two full fly­ers where the front side is adja­cent to the back side.*

Then then the paper is flipped end-​for-​end (after the ink is dry) so the print­ed side is down and the blank side is up, & then print­ed again with the same plate. In this way, the front of each fly­er will con­tain the oppo­site image on the back. (It’s impor­tant to flip the paper the right way, or each fly­er could con­tain two “front” sides or two “back” sides. Yes, I’ve made that mistake.)

The sheets are then cut apart in the cen­ter to make two fin­ished items, like this — each work & turn fly­er will have a front & a back side:

front & back of a work & turn job

Although one plate could be used for a 1‑color work & turn job, sev­er­al plates would be required for full-​color print­ing such as shown in the Amper­Art Work & Turn art­work. Still, only one press set-​up is required with only one set of plates, not a sep­a­rate set for front & back. The paper is passed through, flipped, & passed through again.

*Tech­ni­cal note: The Amper­art Work & Turn image would actu­al­ly be print­ed full-​bleed (not shown in the Amper­Art Work & Turn piece), then trimmed on all four sides as well as in half. But full bleed is anoth­er dis­cus­sion. “Bleed,” “work & turn,” and oth­er print­ing jar­gon is explained in a com­pre­hen­sive glos­sary page at wcb​s4print​ing​.com. For more infor­ma­tion about this out­stand­ing print­er, keep reading…


chaz sez ...

Here’s a real coin­ci­dence: I searched Google for “work & turn” to find a sim­ple def­i­n­i­tion which I could mod­i­fy for my read­ers. The page I was lead to is wcb​s4print​ing​.com print­ing terms, an excel­lent list of print­ing terms pro­vid­ed by a full-​service print­er in Palm Desert—just a few towns over from me! Of the thou­sands of print­ers all over the world, I find this to be quite a coincidence…like an invi­ta­tion for a short dri­ve to take in the won­der­ful smell of ink & hear the roar of the presses.

The full list of ser­vices & out­stand­ing tes­ti­mo­ni­als have enticed me to ask wcb​s4print​ing​.com for a quote on an upcom­ing print job. And when a client needs custom-​printed bags, badge hold­ers, book­marks, lug­gage straps & tags, mag­nets, mugs, name badges, pass­port wal­lets, pens or post-​it notes…
their spe­cial­ty divi­sion, wcb​s4L​o​go​Prod​ucts​.com, han­dles all those items.

Small world. Or as the TV soap goes, As the World Work & Turns.


Production notes for #93 Work & Turn:
Original size: 20x30 inches
Program: Adobe Illustrator
Fonts: Rockwell, Bodoni, DIN Schrift
Ampersand: DIN Schrift, modified

Relat­ed arti­cle in the Print­ing & Pub­lish­ing series:
#63 Upper & Lowercase


For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

Desimone? Damn good!

#63 Upper & Lowercase (do you know which “case” this refers to?)

Download hi-rez image to print & frame.

 


#63 Upper & Lowercase
Click to view full-​size or download hi-​rez image for gallery-​quality printing & framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

UPPER & low­er­case, as in cap­i­tal & “small” let­ters, are called upper & low­er­case for a rea­son. It’s not because they are taller & shorter.

Upper & Lowercase job cases.The terms “upper” &low­er­case” orig­i­nated in the ear­ly days of hand-​​​set type where each char­ac­ter was cast on a sep­a­rate piece of met­al & stored in shal­low draw­ers known as job cas­es. Fre­quently there were two cas­es (draw­ers) for each font, one placed on top of the oth­er while com­posit­ing type. The upper case con­tained the majus­cules. The low­er case con­tained the minus­cules (these are the prop­er terms, though not heard much anymore).

This illus­tra­tion has the cas­es reversed — low­er­case is on top — to clear­ly show the var­i­ous sizes of indi­vid­ual com­part­ments need­ed to accom­mo­date the quan­tity of each low­er­case let­ter used for the aver­age com­po­si­tion. (The upper­case com­part­ments are all the same size.) There are more e’s used in the Eng­lish lan­guage than any oth­er let­ter, hence e is stored in the largest section.

Our friend the amper­sand is stored in the upper case (bot­tom in this illus­tra­tion), near the low­er right cor­ner: bot­tom row & sec­ond box in — see it?

Proof­read­ers’ marks

The red lines & dots in Amper­Art #63 Upper & Low­er­case are proof­read­ers’ marks. Although today’s man­u­scripts are proof­read & edit­ed with high­lights, tags & “sticky tag” call­outs — or just edit­ed direct­ly in the word pro­cess­ing or page lay­out pro­gram — there’s noth­ing quite like proof­ing a hard copy print­ed page — you know, paper, not pix­els. That’s usu­al­ly where the last elu­sive typo will be dis­cov­ered. (Anoth­er trick is to read the proof upside-​down.) Proof­ing hard copy is done best with a red pen & a set of good old-​fashioned proof­read­ers’ marks. Here’s a rather com­plete list:

Upper & Lowercase & many more proofreaders' symbols.

 

Upper & LowercaseCan you fig­ure out what the red proof­read­er’s marks in #63 Upper & Low­er­case mean?
Note: the design shows the final result after the request­ed revi­sions were car­ried out.
1. Close up (pull let­ters tighter together).
2. Make this a cap­i­tal (upper case) letter.
3. “Stet” — let stand, ignore changes, revert to original.
4. Change to lowercase.

Online ref­er­ence from Edit Fast, a ser­vice for writ­ers: online proof­read­ers’ marks chart.

Tri­va: See where it says “insert lead” & ”take out lead”? Most writ­ers & design­ers today know that “lead­ing” is the term for space between lines of type. But why is it called “lead­ing”? When type was set by hand (or even by machine, but still cast line-​by-​line) space was increased between the lines by insert­ing a flat strip of lead which var­ied from 14 point in thick­ness up to 12 points or more. Beyond stack­ing sev­er­al strips of lead for a very large blank space, blocks of wood were fre­quent­ly used. These strips real­ly were made of lead, which is why many com­pos­i­tors end­ed up with can­cer. (Many press oper­a­tors became alco­holics from inhal­ing the ink & sol­vent fumes. But that’s a dif­fer­ent department.)


Upper & Lowercase & all sorts of other edits!

Uh-​oh. The red pen.

This is how messy a page can get if an ama­teur writer is being red­lined by a pro­fes­sion­al edi­tor. This pho­to shows a gal­ley proof, so some of the proof­read­er’s marks might also indi­cate type­set­ter’s errors (typos) & artis­tic adjustments.

This image was “bor­rowed” from a won­der­ful­ly enter­tain­ing sto­ry on how copy edit­ing used to be. Read it here. Writ­ten by a Lon­don edi­tor, the term you’ll be read­ing is “sub-​editing” or “sub­bing,” not copy edit­ing as we call it in the US. Fiona Cul­li­nan’s mem­oirs of the days of when copy & paste meant razor blades & rub­ber cement are pure joy. Brings me back to the days of real gal­ley proofs & the “repro­duc­tion com­put­er.” Thanks, Fiona.

Image © Periodical Training Council training material.

VALUABLE RESOURCE IF YOU’RE A WRITER:


Commas, dashes, upper & lowercase, syntax, spelling, &c.

The Fru­gal Editor

If you’re a writer on a bud­get — or if you’re just a com­pul­sive DIY­er — you can proof & edit, your­self, with a fan­tas­tic, thor­ough guide on self-​editing: The Fru­gal Edi­tor by Car­olyn Howard John­son. I high­ly rec­om­mend this valu­able & fru­gal invest­ment; see a few pages on ama​zon​.com.

The Fru­gal Book Promoter

Once you edit your book, you might want to sell it — right? Car­olyn’s flag­ship book in the Fru­gal series is The Fru­gal Book Pro­mot­er. See it here. This book is the most com­pre­hen­sive guide on self-​promoting (or with inex­pen­sive help of oth­ers) I’ve ever read. Just the one state­ment “start pro­mot­ing your book now, even if it’s not pub­lished yet, even if it’s not writ­ten yet!” is worth the price.

Yes, I designed the cov­ers (you’ll see that if you vis­it the ama­zon links) but I was pas­sion­ate about the project because both books are incred­i­bly thor­ough & help­ful, writ­ten by a bril­liant & delight­ful author & publisher.


 

 listen up!Print shop was my favorite class in junior & senior high. I print­ed my own busi­ness cards, greet­ing cards, & fly­ers (which I kept pre­cious­ly safe in a stor­age facil­i­ty for over 50 years, intend­ing to share my child­hood cre­ations with you in an arti­cle like this…until they were all auc­tioned off Feb. 8, 2014 & are now in a trash heap some­where along with thou­sands of oth­er bits & pieces of my life, career, art­work — & my soul). My desk is a mess right now — pens, mark­ers, papers & books are every­where* & I guess I’ve had the same bad habit of not putting things away since my ear­ly years. You see, the type that I set my fly­ers & such with in print shop should have been called not upper case & low­er­case, but “floor case.” Because I pied (print­ers’ term for spilled) more type than I set, & nev­er went back to pick it up off the floor. I just pulled more type out of the cas­es. My poor print shop instructor!

*But all my Cray­olas are in the box where they belong.


Production notes for #63 Upper & Lowercase:
Original size: 20x30 inches
Program: InDesign
Fonts: Garamond, Franklin
Ampersand: Franklin
Credits for #63 Upper & Lowercase:
Job cases: Unknown
Proofreaders’ marks: Pearson Higher Education (pear​son​high​ered​.com)
Mark-​up page: Fiona Cullinan, design​ersin​sights​.com © Periodical Training Council training material.
Cover of The Frugal Editor: I designed it — see the book here.

 

Relat­ed arti­cle in the Print­ing & Pub­lish­ing series:
#93 Work & Turn


For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

Desimone? Damn good!