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Tag: packaging

#124 Shake & Bake

May 25, 2018May 30, 2018 Chaz DeSimone 1 Comment
124 Shake & Bake
#124 Shake & Bake
Click image to view full size or download poster for gallery-​quality printing & framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Amperbr& series

Pre-​microwave meal timesaver

Amper­Art #124, Shake & Bake, is the lat­est in the series of Amperbr& posters. This col­lec­tion is dear to my logo-​lovin’ heart, as I enjoy noth­ing more than design­ing cor­po­rate iden­ti­ty, specif­i­cal­ly the logo­mark & logo­type. (Well, almost noth­ing — see a cou­ple para­graphs down.) The con­cept for each Amperbr& design is to fea­ture the brand name’s and, ‘n, or & set as an amper­sand in the pri­ma­ry style used for the logo’s text. The actu­al pack­age for this piece looks like this:

 

Current Shake ‘n Bake package

Usu­al­ly I use the retro ver­sion of the pack­age or logo, but the orig­i­nal Shake ‘n Bake box (below) was real­ly bor­ing, so I opt­ed for the cur­rent ver­sion (above) which is still not the most sophis­ti­cat­ed design, but does dis­play a bit more flair.

Original package. Click image for more vintage food & candy packaging.

I don’t recall my mom ever using Shake ‘n Bake (it’s spelled just like that, but you know I always sub­sti­tute our friend the amper­sand), but she prob­a­bly did. Any time­savers would help, rais­ing four kids on her own after our dad passed away when we were only 4, 5, 6 & 10 years of age. TV din­ners, pack­aged mac & cheese, & canned spaghet­ti were in the mix as well, in between Mom’s excel­lent cook­ing of healthy, full-​course meals. This is before the ulti­mate kitchen time­saver, the microwave.

Here’s an old Shake & Bake commercial:

Shake & Bake all weekend long

Memo­r­i­al Day week­end is com­ing up, but what does that have to do with a box of bread crumbs? It’s the unof­fi­cial begin­ning of sum­mer, my favorite hol­i­day week­end of the year, & I’m going to shake & bake for three days straight. I’m head­ing off to Glen Eden Sun Club, a nud­ists’ par­adise, right after I’m through with this post, where I’ll bake myself under the ulti­mate organ­ic tan­ning lamp dur­ing the day & shake my booty on the dance floor at night. It’s the one hol­i­day I look for­ward to more than any other.

Hap­py Memo­r­i­al Day to you. Although it’s a week­end full of sun & fun, it’s also a rev­er­ent time to remem­ber & hon­or those who have fought & fall­en to pro­tect our great country.


Production notes for #124 Shake & Bake:
Original size: 20x30 inches

Program: Adobe Illustrator
Ampersand: Memphis
Hen image: Traced from original package
Credits:
Photos: Kraft & Pinterest
You may repost the image & article. Please credit Amper​Art​.com.
To download a full-​size high-​resolution 11x17-​inch poster, click on the image.

For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

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AmperArt posters may be distributed freely both electronically and in print form, for they are intended to be enjoyed by everyone (especially ampersand fans). Please keep the entire poster intact, however, with all logos and text appearing in its original form under the main image. AmperArt is a trademark of Desimone Design. Images and text, on posters and within this site, copyright by Chaz DeSimone. All rights reserved.

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AmperArt is a personal creative project by designer & typographer Chaz DeSimone, featuring the ampersand as fun & fabulous art .

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