#100 Milestones & Goals

100 Milestones & Goals

 #100 Milestones & Goals
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We did it! We hit the 100 mark! 

Thanks to you, amper­sand fan & loy­al sub­scriber, Amper­Art #100, Mile­stones & Goals, is the one-​hundredth issue of an Amper­Art poster, for which my goal has been one per month since this project began in June, 2011. 

I have issued, with­out fail, one Amper­Art piece per month (even if it meant stretch­ing the month to the last hour in a remote time zone that had­n’t yet reached mid­night, such as Bak­er Island & How­land Island, tiny out­ly­ing islands of the US).

Until now.

Ironic, isn’t it?

Iron­i­cal­ly, I missed the dead­line on this mile­stone achieve­ment, the one-​hundredth cre­ation of Amper­Art, Mile­stones & Goals. This was to be issued dur­ing April, 2017. It nev­er made it. 

Why? Because I could not come up with an appro­pri­ate title for the theme of “one hun­dred.” Should be easy, right? A big, impor­tant num­ber like that?

On the oth­er hand, I’ve had #101 in the works for months. That one’s easy: black spots all over a white back­ground, allud­ing to one of my favorite movies of all time, espe­cial­ly for the snap­py pencil-​drawn styl­ized effect — and the first to use the Xerox process for ani­ma­tion which gave it that dis­tinc­tive style.

Isn’t 100 supposed to be an important number?

A title for #101 is easy. But #100? I fig­ured there would have been a sur­plus of phras­es, idioms, themes, ideas that allude to the num­ber 100. But Google was prac­ti­cal­ly dry. There’s the 100th Anniver­sary stone, the dia­mond. And the anniver­sary col­or, pur­ple (not my favorite col­or; can’t use that). There are plen­ty of news sto­ries about 100k marathons. But noth­ing all that sig­nif­i­cant about the num­ber 100 itself. I thought & thought & thought, but just could not come up with anything. 

April 30, 2017 came & went, and the string of one Amper­Art per month was bro­ken. Fran­ti­cal­ly, I tried to think of oth­er titles to cel­e­brate the 100th issue: Grin & Bear It, Dead­lines & Quo­tas (that would­n’t do — I missed the dead­line), Day Late & Dol­lar Short, Slow & Steady, Con­grat­u­late & Celebrate…on & on. 

Final­ly, I had to rely on the philoso­phies of Live & Let Live as well as Patience & Deter­mi­na­tion; just let it go until I come up with the appro­pri­ate title. I’ll issue two pieces in May.

Finally, a milestone

Yes­ter­day I hit on the word “mile­stone” and real­ized that would make a nice title. Not about the num­ber 100, but about an impor­tant mile­stone. So, what to pair that up with? Mile­stones & Achieve­ments? Mile­stones & Dead­lines? (After all, it was each month­ly dead­line that kept me on track to achieve this mile­stone, even though in the course of most projects & busi­ness teach­ings it’s the mile­stones that lead to meet­ing the deadline.)

I had Mile­stones & Dead­lines all set to go, when I came across the phrase “goals & mile­stones.” That sounds sweet­er to most peo­ple than “dead­lines.” And it’s real­ly what I am try­ing to accom­plish: my goal is to keep churn­ing out one Amper­Art per month (okay, on aver­age) until I’m dead. So, I guess “dead­line” would be mean­ing­ful after­all, but I chose to rewrite the title as “Mile­stones & Goals.” (Goals & Mile­stones makes more sense, but it sounds weird & looks weird­er.) Final­ly, here’s the April 2017 Amper­Art, #100 Mile­stones & Goals…in May.

Our little secret

I feel defeat­ed about miss­ing the dead­line on such a mile­stone piece, and I hate to be dis­hon­est. So here’s the deal: You, my dear Amper­Fans, are privy to the truth. But between you & me, no one else has to know that I blew it. It’s just eas­i­er to con­tin­ue boast­ing “I’ve issued one edi­tion per month since the very first” than con­fess­ing “I’ve issued one edi­tion per month since the very first except I missed the dead­line for the one-​hundredth which was such a mile­stone piece I feel like a worth­less piece of crap.” Or maybe I’ll just admit I’m human. We’ll see how it goes.

 Please comment here.

Why I love Photoshop

Review­ing sev­er­al pho­tos for Mile­stones & Goals, I was focused on some sort of rock or boulder…until I saw this beau­ti­ful old wood post to which was attached a mod­ern sign, against a gor­geous back­ground. The blue of the sign is my favorite col­or blue, a cross between cyan, cerulean, turquoise & my all-​time favorite, Cray­ola Blue-​Green. So that one got down­loaded (and paid for, by the way). I guess it’s also sig­nif­i­cant that I chose this image to rep­re­sent Mile­stones & Goals, as I used to own a sign com­pa­ny. That busi­ness was a mile­stone to where I am today.

I did­n’t care for the dull­ness of the sign­post, being it was back­lit. Pho­to­shop to the res­cue. Here’s the before & after. I toned down the back­ground blue haze just slight­ly, but real­ly brought up the light on the post & sign:

Original photo
After retouching














You are prob­a­bly crit­i­ciz­ing the lousy “pho­to­shop­ping” on the edges of the sign, right? Quite obvi­ous that it was plas­tered on top of the orig­i­nal image, cor­rect? Well, I thought so too — that the pho­tog­ra­ph­er did a half-​assed job of copy & paste (no, it was­n’t me). Guess what, though — it’s the actu­al pho­to. Upon enlarg­ing (see below) I dis­cov­ered the sign is a piece of sheet met­al to which a decal is past­ed. With the slight bor­der of the met­al show­ing around the decal, it sure does look like a crude retouch­ing job. But no, it’s real. (Click to enlarge.)

Clever one-piece sign

The final deadline.

Now that we’ve achieved this mile­stone of Amper­Art #100, it’s onto #101, #102, and so on, cre­at­ing a new piece each & every month (maybe with a lit­tle time shift­ing here & there) for the rest of my life…the final deadline.

 Please comment here.

chaz sez ...

Check out the new “chaz sez” blog at Des​i​moneDesign​.com, my com­mer­cial graph­ic design web­site. It’s most­ly about design, typog­ra­phy, print­ing, pub­lish­ing & mar­ket­ing, but on occa­sion I’ll divert to a side­ways top­ic that just can’t escape my rant­i­ng & raving.

Production notes for #100 Milestones & Goals:
Original size: 12x18 inches

Programs: Adobe Photoshop
Fonts: Bank Gothic, Ebrima
Ampersand: Ebrima
Kilometer Pole Photo: © Afhunta | Dream​stime​.com (modified by Chaz DeSimone)
You may repost the image. Please credit Amper​Art​.com.
To download a full-​size high-​resolution 11x17-​inch poster, click on the image.

For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

Desimone? Damn good!

#50 Fifty & Fabulous

#50 Fifty & Fabulous
#50 Fifty & Fab­u­lous
Click image to down­load full-​size print suit­able for fram­ing or giv­ing to that spe­cial per­son turn­ing 50 — er, 30.

Chaz DeS­i­mone’s 50th Amper­Art release is appro­pri­ate­ly titled Fifty & Fab­u­lous.

There’s noth­ing all that clever in this design…the amper­sand is the Amper­Art logo, a mod­i­fied Gara­mond ital­ic, & the words are set in the Amper­Art brand iden­ti­ty font, Helvetica.

What is spe­cial, though, is you—for tak­ing a look at each of my por­tray­als of “the amper­sand as fun & fab­u­lous art” every month.

Whether you’ve recent­ly sub­scribed or have seen all 50 from the start, thank you for join­ing our com­mu­ni­ty of amper­sand affi­ciana­dos & thank you for men­tion­ing Amper­Art to your friends who are fans of the amper­sand just like we are.

Fifty & Fab­u­lous is usu­al­ly heard around the time peo­ple are near­ing the half-​century mark in their lives. (Of course, we don’t see them as “old,” today’s 50 being the new 30.) So it might be a nice & sim­ple birth­day ges­ture to frame a print or make a card for the Birth­day Boy or Girl fea­tur­ing the new Fifty & Fab­u­lous Amper­Art design. 

FREE 11X17 ART POSTER: Down­load to print a POSTER here. It’s an impres­sive 11x17 inch­es, eas­i­ly print­ed at a copy or office sup­plies store. Same size poster frames are read­i­ly avail­able, too.

FREE 50TH BIRTHDAY/​ANNIVERSARY GREETING CARD: Down­load to make a CUSTOM GREETING CARD here. Prints on stan­dard letter-​size paper or card. For best pre­sen­ta­tion, print at high­est qual­i­ty on pho­to card stock. (The card does not men­tion the word “birth­day” so it can be used for any 50th cel­e­bra­tion. The inside is blank.)

Look at these ideas: Fram­ing & Dis­play­ing Your Amper­Art Print

Orig­i­nal dimen­sions: 20″ x 30″
Pro­gram: Illus­tra­tor, Photoshop
Fonts: Hel­veti­ca, Gara­mond (mod­i­fied as Amper­Art logo)
Back­ground: all​-free​-down​load​.com

Thanks for sub­scrib­ing to Amper­Art. Please invite your ampersand-​fan friends & col­leagues to sub­scribe – tell them it’s fab­u­lous & free.