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My friend Crystal got me back into shape last year. I’ve given her a little plug after my main story. She really helped me lose weight & feel great!
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LOSE WEIGHT & FEEL GREAT—Back around 1978 I lost $400 in one day wearing that phrase! (or something that sounded just like it)
That was back in the ’70s when a company that sold herbal supplements via your typical pyramid multi-level marketing scheme recruited (by means of over-the-top “rah-rah” meetings & conventions) anyone who wanted to get rich quick & stay healthy at the same time. I bought into the dreamscheme, stocked my living room full of every type of supplement, tonic & snake oil the company had to offer, & headed out on my first day, wearing my shiny new Lose Weight — Feel Great lapel button nearly the size of a hockey puck, to make an overnight killing. After all, I was in top shape, toned & tan, & figured anyone would assume a few supplements a day took me from a fat slob to an Atlas in just a few weeks. (In actuality, I had been working out for years.)
I didn’t get a single nibble. Instead, I lost over $400 in one day. I was so excited about wearing that damn badge & making my easy fortune that I forgot all about my regular job, my loyal clients & deadlines for designs. (It was my fault, not the MLM’s. Just not for me.)
I tore that button off that evening & never did another MLM again. But at least the phrase, a slogan of the era, prompted this edition of AmperArt. (This completes the first Advertising Slogan series, one slogan per month throughout 2013. You can see the entire list here.) Read More