#87 Cold & Flu

87 Cold & Flu

 #87 Cold & Flu
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What hap­pens when you have 3 dead­lines to meet, you have the cold & flu, you’re sneez­ing, have a headache & you just feel like crap?

The com­put­er crash­es of course & you have to start all over on a huge project.

But I inter­rupt­ed the “pay­ing” projects to get a spe­cial one done — this mon­th’s Amper­Art — just for you. Com­ing up with the title Cold & Flu was super easy as I’m liv­ing it! The type­style & col­ors are based on typ­i­cal pack­ag­ing & store sig­nage for the cold & flu season.

And yes, I real­ly was 90% com­plete with a huge board game design project when Pho­to­shop unex­pect­ed­ly quit & I lost all that work. That has­n’t hap­pened in years. So once again: save, save, save!

The upside of catch­ing a cold & flu? I love the taste of Nyquil, Luden’s honey-​licorice cough drops & Pine Bros. gum­my cher­ry lozenges.

smith-brothers-cough-drops-14ct-box-14One fond mem­o­ry is that of Smith Broth­ers Cough Drops, both Wild Cher­ry and Black Licorice. I loved those! In fact, that was the very first cough drop. Sad­ly, they have been dis­con­tin­ued. (For those of you inter­est­ed in mar­ket­ing: By chance, the word “Trade” appeared under the pic­ture of William & the word “Mark” under that of Andrew. Thus, it hap­pened by a mere coin­ci­dence that the famous Smith Broth­ers’ trade­mark was born and the Smith Broth­ers became known to gen­er­a­tions of Amer­i­cans as Trade & Mark.)

Anoth­er favorite, and I don’t recall who made them, was  a long hard candy-​type cough drop with a pecu­liar honey-​horsehound-​medicinal fla­vor. They were a brown­ish col­or & tast­ed so bad they were deli­cious­ly addicting.

Stay warm & dry this hol­i­day sea­son. Try not to catch the cold & flu, espe­cial­ly if you’re on a heavy deadline.

chaz sez ...

Check out the new “chaz sez” blog at Des​i​moneDesign​.com, my com­mer­cial graph­ic design web­site. It’s most­ly about design, typog­ra­phy, print­ing, pub­lish­ing & mar­ket­ing, but on occa­sion I’ll divert to a side­ways top­ic that just can’t escape my rant­i­ng & raving.

Production notes for #87 Cold & Flu:
Original size: 20x30 inches

Program: Adobe InDesign
Fonts: Helvetica Compressed
Ampersand: Helvetica Compressed
Inspiration: Sneezing, Coughing & Aching Bones
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To download a full-​size high-​resolution 11x17-​inch poster, click on the image.

For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

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