#90 Arm & Hammer
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Happy Bicarbonate of Soda Day
In other words, Happy Baking Soda Day, which is December 3o every year. We all know Arm & Hammer is the Kleenex, Steinway & Crayola of baking soda. Arm & Hammer is also the second in the Amperbr&™ series of AmperArt posters, which feature just the ampersands of famous brand names. More about Amperbr& at the end of this article.
December 30 is also National Bacon Day, but you can’t do nearly as many things with bacon as you can with baking soda. I know some people who would mask stale air with the aroma of sizzling bacon, & die-hard bacon fans probably brush their teeth with crisp bacon bits, but I wouldn’t want to throw bacon in my laundry to make it whiter & brighter nor use bacon to exfoliate my skin. So we’ll stick to celebrating Arm & Hammer today.
Here are some of the many uses for Arm & Hammer baking soda:
- Add baking soda to your bath water to relieve sunburned or itchy skin.
- Make a paste of baking soda and water, and apply to a burn or an insect bite for relief.
- Clean your refrigerator with a solution of one teaspoon baking soda to one quart of warm water.
- Pour a cup of baking soda into the opening of your clogged drain and then add a cup of hot vinegar. After a few minutes, flush the drain with a quart of boiling water.
- To remove perspiration stains, make a thick paste of baking soda and water. Rub paste into the stain, let it sit for an hour and then launder as usual.
- If you crave sweets, rinse your mouth with one-teaspoon baking soda dissolved in a glass of warm water. Don’t swallow the mixture; spit it out. Your craving should disappear instantly.
- Add a pinch of baking soda to boiled syrup to prevent it from crystallizing.
- To remove pesticides, dirt, and wax from fresh fruits and vegetables, wash them in a large bowl of cool water to which you’ve added two to three tablespoons of baking soda.
- Soak toothbrushes in baking soda and warm water overnight to clean bristles.
- Gasoline and oil odors can be removed by putting clothes in a trash bag with baking soda for a few days before washing them.
- Lay down a barrier of baking soda under sink pipe openings and along basement windows to keep carpenter ants, silverfish, and roaches from invading. Roaches eat the baking soda, dehydrate, and die.
- A light baking soda paste on a damp cloth will remove bugs and tar from cars without damaging the paint. Let the paste sit for a few minutes before wiping and rinsing clean.
- To remove stains from your coffee and tea cups, wipe them with a damp sponge dipped in baking soda paste.
- Keep your rubber gloves dry and smelling good by sprinkling baking soda inside them. They’ll slip on more easily too!
- Sprinkling baking soda on your front steps will provide traction and melt the ice. Unlike rock salt, kitty litter, or sand, it won’t damage outdoor or indoor surfaces or shoes.
- Boil two inches of water in a pan with a burned bottom, turn off the heat, then add half a cup of baking soda. Let it sit overnight. In the morning it will be easy to clean.
- Sprinkle a teaspoon of baking soda on the bottom of your toaster oven to eliminate the burned smell from drippings and crumbs.
- A paste of baking soda removes red sauce stains from plastic.
This list is from http://www.almanac.com/content/household-uses-baking-soda# but I discovered it first at one of my favorite sites, National Day Calendar. (That’s where I discovered December 30 is also National Bacon Day, Falling Needles Family Fest Day to celebrate live Christmas trees, & No Interruptions Day (which is why I’m getting this article finished on time.) Check out nationaldaycalendar.com—it’s where you’ll also see National Ampersand Day is September 8.
You’ll find many more uses for Arm & Hammer Baking Soda at the official Arm & Hammer website. According to the Church & Dwight Company, makers of Arm & Hammer Baking Soda…
For over 160 years, ARM & HAMMER™ Baking Soda has been a natural and affordable way to clean and freshen all around your home. Baking Soda is pure, safe, and effective, which makes it a great alternative to using harsh chemicals.
Baking Soda is natural, so it’s no surprise ARM & HAMMER™ has a long history of environmental awareness. We started using recycled paperboard in 1907, and we were the sole corporate sponsor of the first Earth Day in 1970. Today our commitment to the Earth remains stronger than ever.
Families use Baking Soda in hundreds of different ways:
• Sprinkle a little in smelly shoes to deodorize them
• Make a paste to gently scrub away scuffs and crayon marks from walls.
• Sprinkle on a damp sponge to clean stainless all around the kitchen without scratching
• Mix a pinch with your facial cleanser for a gentle, yet effective, exfoliant
• Sprinkle on carpets, wait 15 minutes, then vacuum up smells
• And much more
I’m a huge fan of Arm & Hammer Baking Soda, from brushing my teeth (Arm & Hammer toothpaste with mint) to freshening the carpet to unclogging the toilet (mix baking soda with vinegar but stand back! — then follow with very hot water). Never used it to bake cookies, though. So it really is for baking, huh?
Armand Hammer 1898 – 1990
Pictured here in 1982
Composite graphic by Chaz DeSimone
I’m also a huge fan of anyone who buys out a company just because it sounds like his name. That’s what Armand Hammer did (sort of). First, a little about Armand Hammer — or spelled AmperArt style, Arm& Hammer. Here’s an excerpt from Wikipedia:
Hammer (1898 – 1990) was born in New York City. His father came to the United States from Odessa in the Russian Empire (today Ukraine) in 1875, and settled in the Bronx, where he ran a general medical practice and five drugstores.
Hammer was named after the “arm & hammer” graphic symbol of the Socialist Labor Party of America, in which his father had a leadership role.
He attended medical school at Columbia (M.D., 1921). After graduating from medical school, Hammer extended earlier entrepreneurial ventures with a successful business importing many goods from and exporting pharmaceuticals to the newly formed Soviet Union, together with his younger brother Victor.
Hammer entered into a diverse array of business, art, cultural, and humanitarian endeavors, including investing in various U.S. oil production efforts. These oil investments were later parlayed into control of Occidental Petroleum. National Geographic described Occidental chairman Hammer as “a pioneer in the synfuels boom.”
Hammer purchased Knoedler, the oldest art gallery in America, in 1971. He was a collector of Impressionist and Post-Impressionist paintings. His personal donation forms the core of the permanent collection of the UCLA Hammer Museum in Los Angeles, California. Together with his brother Victor, he was the owner of the famed “Hammer Galleries” in New York City.
Hammer was a philanthropist, supporting causes related to education, medicine, and the arts. Among his legacies is the Armand Hammer United World College of the American West (now generally called the UWC-USA, part of the United World Colleges). By the time of his death, Hammer had won the Soviet Union’s Order of Friendship of Peoples, the U.S. National Medal of Arts (1987), France’s Legion of Honor, Italy’s Grand Order of Merit, Sweden’s Royal Order of the Polar Star, Austria’s Knight Commander’s Cross, Pakistan’s Hilal-i-Quaid-Azam Peace Award, Israel’s Leadership Award, Venezuela’s Order of Andrés Bello, Mexico’s National Recognition Award, Bulgaria’s Jubilee Medal, and Belgium’s Order of the Crown. Hammer hungered for a Nobel Peace Prize, and was repeatedly nominated for one, but never won.
In 1986, Forbes magazine estimated his net worth at $200 million.
Arm & Hammer
In the 1980s Hammer owned a considerable amount of stock in Church & Dwight, the company that manufactures Arm & Hammer products; he also served on its board of directors. However, the Arm & Hammer company’s brand name did not originate with Armand Hammer. It was in use some 31 years before Hammer was born.
So you see, Armand Hammer actually owned part of Arm & Hammer. I think that’s cool. I’d sure like to be able to purchase a company that has my name as its brand. (Hey, wait a minute — I do: Desimone Design.) I suppose if Armand’s name was instead Mike Rosoft he would have owned a chunk of that company, too.
This AmperArt piece, #90 Arm & Hammer, is the second in the Amperbr& series. The first is #89 Guns & Roses (with an interesting history about the mid-century idiom & years later, naming the band).
The focal point of each Amperbr& poster is the ampersand, & obviously only brands are featured that contain “&” or “and” or the contraction “n” (there are surprisingly many). Prominent colors & shapes of each brand’s logo & trade dress are featured in each piece. In #90 Arm & Hammer, the ampersand is an exact reproduction of the ampersand in the logotype, at the same angle. The burst is radiating at various strengths as well, same as the package. (That was an interesting discovery.) Finally, the border displays the red, blue & flesh (the arm) as on the logo &packaging. The colors are sampled & matched to the brand palette.
Originally, the concept was to contain the brand elements within a square, with the name of the brand set in a nondescript font top & bottom, as such:
But you, my dear ampersand fan, are intelligent & sophisticated. I need not insult you by spelling out what brand each image represents. (However, if you are unfamiliar with the brand, it’s in the title of the poster.)
Logos have been my passion since I was a kid. My first logo was a star with a circle drawn around it. It was for an imaginary company called Circle Star. I have no idea how I came up with that name nor what the “company” did. But that was my first logo, probably before I even heard that term. (“Corporate identity” entered my vocabulary not too much later.)
I am very excited about this new series, Amperbr&. Expect a new piece every so often within the AmperArt series of “Ordinary Phrases & Ampersands Extraordinaire.” Once again, I thank you for your interest & support in AmperArt. I wish you an Awesome & Amazing New Year.
Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.
Production notes for #90 Arm & Hammer:
Original size: 20x30 inches
Program: Adobe Photoshop, Adobe Illustrator
Ampersand font: traced from logo — at the same angle — but appears to be a condensed version of Azkidenz Grotesk Extended, if that makes sense. (The words “ARM” & “HAMMER” resemble Franklin Gothic.)
Early packaging image: TIAS.com The Internet Antique Shop. This is one fun website!
Armand Hammer photo: Wikipedia.com Composite by Chaz DeSimone
Arm & Hammer logo: armandhammer.com
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To download a full-size high-resolution 11x17-inch poster, click on the image.
For professional graphic design, please visit Desimone Design.