#48 Cool & Comfortable

AmperArt #48 Cool & Comfortable

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Now this is cool!

Just today I got a new Amper­Art sub­scriber whose busi­ness is called Amper­sand Heat­ing & Cool­ing in Bridge­wa­ter, Vir­ginia. How Bart named his busi­ness name “Amper­sand is quite inter­est­ing. Seems like a fun & friend­ly guy, too. If he was­n’t on the oth­er end of the con­ti­nent I’d hire him to keep my place cool & comfortable.

Cool & Com­fort­able” was a pop­u­lar adver­tis­ing slo­gan before mid-​century, as far back as the 1920s, & then again after mid-​century,  right up through the Dis­co Era.

Ear­ly on, it was used to draw crowds to air-​conditioned movie palaces & busi­ness­es — “It’s cool inside!” — which were often cold­er than the local stor­age plant.

A few decades lat­er the fash­ion world (if you can call poly­ester jump suits fash­ion) claimed its rev­o­lu­tion­ary new man-​made fab­rics were Cool & Com­fort­able. & sexy.

Enjoy some old ads for “mod­ern air con­trol” and “mod fashion”…

This 1953 The Sat­ur­day Evening Post pho­to fea­tures both syn­thet­ic air & syn­thet­ic fab­rics. The cap­tion says “Baby, it’s cool inside! A singed sun bather is invit­ed to beat the heat inside an air-​cooled Las Vegas, Nev., hotel. Next: air-​conditioned streets.” Looks more like he’s say­ing “You want heat, you got heat. Don’t open that door & let the cold air out!”


You might enjoy these entire pages from that edi­tion which con­tain won­der­ful old ads & some inter­est­ing facts about the evo­lu­tion of a/​c on The Sat­ur­day Evening Post’s web­site.

Decades lat­er, this ad promis­es instant love & romance just by slip­ping on this one-​piece wonder:

polyesterMore great fash­ion of the era, post­ed by Steve Hauben of the Data + Design Project:: Cool & Com­fort­able (& Sexy) Polyester

Choose one: Does my lat­est back­ground image remind you of a sexy fash­ion tex­tile or a sexy air con­di­tion­er fil­ter? Either way, stay Cool & Com­fort­able this summer.


Original dimensions: 20″ x 30″
Programs: Illustrator, Photoshop
Fonts: Teen (a font which is very similar to a loose, contemporary hand-​lettering style of the era), Amienne (ampersand)
Ampersand: Amienne (tilted)
Background: pattern from SquidFin​gers​.com (lots of free patterns); posted by 1st​web​de​sign​er​.com (22 free seamless pattern sources)
Air conditioning photo: Gene Lester, The Saturday Evening Post, June 6, 1953.
Clothing ad: Visual News; posted by Steve Hauben



It’s been Cool & Com­fort­able in South­ern Cal­i­for­nia the past cou­ple weeks (I like the heat, so any­thing below 100 degrees Fahren­heit is fine by me), but two weeks ago it was so hot I blew three cir­cuit break­ers till I found the out­let that could han­dle the air con­di­tion­er in my stu­dio. Even when I’m not around I want my cats to be Cool & Com­fort­able.

I hope you are enjoy­ing your sum­mer. Thanks for sub­scrib­ing to Amper­Art. Please invite your ampersand-​fan friends & col­leagues to sub­scribe – tell them it’s fab­u­lous & free.