Category: Minimalist

#57 Early & Late

Chaz DeSimone 4 Comments

57-early-late

Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing. 
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

You’ve heard the expres­sion “always ear­ly, nev­er late.” Or is it “nev­er ear­ly, always late”? Well, the oth­er day I was both — which inspired Amper­Art #57, Ear­ly & Late.

I was going to meet a new friend at the movies, and she said she’d be there at 7:15 (the show start­ed at 7:25). Not want­i­ng to make a bad first impres­sion, I arrived at the the­ater at 6:55.

Only to dis­cov­er I had for­got­ten my wal­let. Read More

#55 Returns & Exchanges

Chaz DeSimone Leave a comment

AmperArt-55-Returns-Exchanges

Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing. 
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

The day after Christ­mas must be as dread­ed to retail­ers as the day after Thanks­giv­ing is wel­come — you know, Black Fri­day, the biggest shop­ping day of the year.

Used to be, before online shop­ping & big box stores, all the depart­ment stores from Sears & Pen­neys (as it used to be called), to Saks & Nord­stroms, had a spe­cial win­dow or room all its own (with a classy, dis­creet sign) that han­dled returns, exchanges & com­plaints. Next to that was the gift wrap­ping ser­vice & lay­away department.

Remem­ber the smell of fresh pop­corn & can­dy when enter­ing your neigh­bor­hood Sears?

Today a cou­ple stores still offer a com­fort­able set­ting for such returns & exchanges (no can­dy or pop­corn, though), but the big box & deep dis­count chains most­ly just have a return counter (with a tacky “Line Starts Here” arrow hang­ing from the ceil­ing) and a  trail of cus­tomers (all “dressed up” in the lat­est Big Box fash­ion) that extends out the door.

So Decem­ber’s Amper­Art #55, Returns & Exchanges, repeats the trip to the same brick-&-mortar store (or the online equiv­a­lent) that Novem­ber’s Amper­Art #54 por­trayed: Stop & Shop (in case you missed it, get tram­pled here). Read More

#53 Deep Dark & Mysterious

Chaz DeSimone 2 Comments

Deep Dark & Mysterious

Haunt­ing Hal­loween. This Amper­Art piece dou­bles as a Hal­loween theme & a pos­si­ble entry in my Adver­tis­ing Slo­gans series, as I vague­ly recall see­ing this a long time ago adver­tis­ing who-​knows-​what. We’ll let that be a deep, dark mystery.

Coin­ci­den­tal­ly, my main graph­ics com­put­er went dark yes­ter­day for no appar­ent rea­son. After unsuc­cess­ful­ly reviv­ing it after 4 hours of prob­ing & tin­ker­ing, it remains a deep, dark unsolved mys­tery. Which is why, hav­ing to use a less-​than-​optimal com­put­er for graph­ic design, this Amper­Art mate­ri­al­ized at the mid­night hour on Halloween.

PRODUCTION NOTES
Orig­i­nal size: 20x30”
Pro­gram: Photoshop
Fonts: Univers, Ush­er­wood (amper­sand)