#63 Upper & Lowercase (do you know which “case” this refers to?)

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#63 Upper & Lowercase
Click to view full-​size or download hi-​rez image for gallery-​quality printing & framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

UPPER & low­er­case, as in cap­i­tal & “small” let­ters, are called upper & low­er­case for a rea­son. It’s not because they are taller & shorter.

Upper & Lowercase job cases.The terms “upper” &low­er­case” orig­i­nated in the ear­ly days of hand-​​​set type where each char­ac­ter was cast on a sep­a­rate piece of met­al & stored in shal­low draw­ers known as job cas­es. Fre­quently there were two cas­es (draw­ers) for each font, one placed on top of the oth­er while com­posit­ing type. The upper case con­tained the majus­cules. The low­er case con­tained the minus­cules (these are the prop­er terms, though not heard much anymore).

This illus­tra­tion has the cas­es reversed — low­er­case is on top — to clear­ly show the var­i­ous sizes of indi­vid­ual com­part­ments need­ed to accom­mo­date the quan­tity of each low­er­case let­ter used for the aver­age com­po­si­tion. (The upper­case com­part­ments are all the same size.) There are more e’s used in the Eng­lish lan­guage than any oth­er let­ter, hence e is stored in the largest section.

Our friend the amper­sand is stored in the upper case (bot­tom in this illus­tra­tion), near the low­er right cor­ner: bot­tom row & sec­ond box in — see it?

Proof­read­ers’ marks

The red lines & dots in Amper­Art #63 Upper & Low­er­case are proof­read­ers’ marks. Although today’s man­u­scripts are proof­read & edit­ed with high­lights, tags & “sticky tag” call­outs — or just edit­ed direct­ly in the word pro­cess­ing or page lay­out pro­gram — there’s noth­ing quite like proof­ing a hard copy print­ed page — you know, paper, not pix­els. That’s usu­al­ly where the last elu­sive typo will be dis­cov­ered. (Anoth­er trick is to read the proof upside-​down.) Proof­ing hard copy is done best with a red pen & a set of good old-​fashioned proof­read­ers’ marks. Here’s a rather com­plete list:

Upper & Lowercase & many more proofreaders' symbols.

 

Upper & LowercaseCan you fig­ure out what the red proof­read­er’s marks in #63 Upper & Low­er­case mean?
Note: the design shows the final result after the request­ed revi­sions were car­ried out.
1. Close up (pull let­ters tighter together).
2. Make this a cap­i­tal (upper case) letter.
3. “Stet” — let stand, ignore changes, revert to original.
4. Change to lowercase.

Online ref­er­ence from Edit Fast, a ser­vice for writ­ers: online proof­read­ers’ marks chart.

Tri­va: See where it says “insert lead” & ”take out lead”? Most writ­ers & design­ers today know that “lead­ing” is the term for space between lines of type. But why is it called “lead­ing”? When type was set by hand (or even by machine, but still cast line-​by-​line) space was increased between the lines by insert­ing a flat strip of lead which var­ied from 14 point in thick­ness up to 12 points or more. Beyond stack­ing sev­er­al strips of lead for a very large blank space, blocks of wood were fre­quent­ly used. These strips real­ly were made of lead, which is why many com­pos­i­tors end­ed up with can­cer. (Many press oper­a­tors became alco­holics from inhal­ing the ink & sol­vent fumes. But that’s a dif­fer­ent department.)


Upper & Lowercase & all sorts of other edits!

Uh-​oh. The red pen.

This is how messy a page can get if an ama­teur writer is being red­lined by a pro­fes­sion­al edi­tor. This pho­to shows a gal­ley proof, so some of the proof­read­er’s marks might also indi­cate type­set­ter’s errors (typos) & artis­tic adjustments.

This image was “bor­rowed” from a won­der­ful­ly enter­tain­ing sto­ry on how copy edit­ing used to be. Read it here. Writ­ten by a Lon­don edi­tor, the term you’ll be read­ing is “sub-​editing” or “sub­bing,” not copy edit­ing as we call it in the US. Fiona Cul­li­nan’s mem­oirs of the days of when copy & paste meant razor blades & rub­ber cement are pure joy. Brings me back to the days of real gal­ley proofs & the “repro­duc­tion com­put­er.” Thanks, Fiona.

Image © Periodical Training Council training material.

VALUABLE RESOURCE IF YOU’RE A WRITER:


Commas, dashes, upper & lowercase, syntax, spelling, &c.

The Fru­gal Editor

If you’re a writer on a bud­get — or if you’re just a com­pul­sive DIY­er — you can proof & edit, your­self, with a fan­tas­tic, thor­ough guide on self-​editing: The Fru­gal Edi­tor by Car­olyn Howard John­son. I high­ly rec­om­mend this valu­able & fru­gal invest­ment; see a few pages on ama​zon​.com.

The Fru­gal Book Promoter

Once you edit your book, you might want to sell it — right? Car­olyn’s flag­ship book in the Fru­gal series is The Fru­gal Book Pro­mot­er. See it here. This book is the most com­pre­hen­sive guide on self-​promoting (or with inex­pen­sive help of oth­ers) I’ve ever read. Just the one state­ment “start pro­mot­ing your book now, even if it’s not pub­lished yet, even if it’s not writ­ten yet!” is worth the price.

Yes, I designed the cov­ers (you’ll see that if you vis­it the ama­zon links) but I was pas­sion­ate about the project because both books are incred­i­bly thor­ough & help­ful, writ­ten by a bril­liant & delight­ful author & publisher.


 

 listen up!Print shop was my favorite class in junior & senior high. I print­ed my own busi­ness cards, greet­ing cards, & fly­ers (which I kept pre­cious­ly safe in a stor­age facil­i­ty for over 50 years, intend­ing to share my child­hood cre­ations with you in an arti­cle like this…until they were all auc­tioned off Feb. 8, 2014 & are now in a trash heap some­where along with thou­sands of oth­er bits & pieces of my life, career, art­work — & my soul). My desk is a mess right now — pens, mark­ers, papers & books are every­where* & I guess I’ve had the same bad habit of not putting things away since my ear­ly years. You see, the type that I set my fly­ers & such with in print shop should have been called not upper case & low­er­case, but “floor case.” Because I pied (print­ers’ term for spilled) more type than I set, & nev­er went back to pick it up off the floor. I just pulled more type out of the cas­es. My poor print shop instructor!

*But all my Cray­olas are in the box where they belong.


Production notes for #63 Upper & Lowercase:
Original size: 20x30 inches
Program: InDesign
Fonts: Garamond, Franklin
Ampersand: Franklin
Credits for #63 Upper & Lowercase:
Job cases: Unknown
Proofreaders’ marks: Pearson Higher Education (pear​son​high​ered​.com)
Mark-​up page: Fiona Cullinan, design​ersin​sights​.com © Periodical Training Council training material.
Cover of The Frugal Editor: I designed it — see the book here.

 

Relat­ed arti­cle in the Print­ing & Pub­lish­ing series:
#93 Work & Turn


For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

Desimone? Damn good!

#29 Success & Nothing Less


Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Download to print special size for Balboa students’ notebooks: 8.5 x 11 inches


Amper­Art #29, Suc­cess & Noth­ing Less, was inspired by Bal­boa Ele­men­tary School, for it is their mot­to, and it’s where I learned my abc’s, in Glen­dale, Cal­i­for­nia. (It’s also where I learned the dif­fer­ence betweens it’s and its.)

The type­style is Aachen, same as used on their school sig­nage. The amper­sand is derived from the Z in the team’s name, Blaz­ers. The col­ors used in this edi­tion are, of course, the school colors.
The phrase was made famous by Snoop Dogg on the show Entourage where he said, “Suc­cess and noth­ing less, man!”

One of my favorite quotes about suc­cess is by Jack Can­field: “If you love your work, if you enjoy it, you’re already a suc­cess.” I guess I’m a suc­cess then, for I love cre­at­ing Amper­Art and all my oth­er graph­ic design.

That and many oth­er quotes on suc­cess can be found here. And there’s a Face­book page called Suc­ces­sAnd­Noth­in­g­Less.

The Leona L. DeSimone Award

I have always been grate­ful that I went to three tremen­dous pub­lic schools, all in the Glen­dale, Cal­i­for­nia Uni­fied School Dis­trict: Bal­boa Ele­men­tary, Toll Jr. High and Her­bert Hoover High School. I even went to Glen­dale Junior Col­lege but did­n’t learn much there as I was already more focused on run­ning a graph­ics business.

It was at Bal­boa School, dur­ing 4th Grade, that I lost my father to emphy­se­ma. I was the old­est of four, with a sis­ter and two broth­ers. Our moth­er strug­gled, I mean real­ly strug­gled, to clothe and feed us, hold­ing down a job at a lunch counter in a vit­a­min store. Some­how she always had time for us kids and made sure we were to school on time, and helped us with our home­work. All the while putting up with tantrums from me, the spoiled firstborn.

I’ll nev­er for­get see­ing Mom cry when mon­ey was short, count­ing pen­nies to feed us, going with­out din­ner her­self. Or walk­ing five miles to work in the blaz­ing heat when the bus­es went on strike.

We did­n’t have much mon­ey but I don’t think there was a fam­i­ly in Glen­dale any rich­er than ours with love.

Sev­er­al years ago my sis­ter Roslyn set up an annu­al schol­ar­ship at Bal­boa Ele­men­tary, in our moth­er’s name, for a deserv­ing stu­dent (espe­cial­ly if their fam­i­ly was in sim­i­lar cir­cum­stances that ours was in), and each year one of us sib­lings presents the award.

I was hon­ored to present the schol­ar­ship at the end of the 2012 school year to a spe­cial stu­dent who was also raised by a sin­gle moth­er, and who came to school ear­ly and stayed late to work on the com­put­ers, since the fam­i­ly could not afford their own.

Upon arriv­ing at the school for the pre­sen­ta­tion, I dis­cov­ered the school mot­to is “Suc­cess & Noth­ing Less” so of course that would be an upcom­ing Amper­Art piece.

This year’s Leona L. DeS­i­mone Schol­ar­ship recip­i­ent is a shin­ing exam­ple of one who aspires to achieve the very mean­ing of her school’s mot­to, “Suc­cess & Noth­ing Less.”


Production notes:
Original size: 20 x 30 inches
Program: Illustrator
Font: Aachen
Ampersand: hand-​drawn, based on school team lettering

If you’re an amper­sand fan sub­scribe to Amper­Art here to receive future Amper­Art edi­tions. They’re always fun & fab­u­lous & free. Sub­scribers also receive spe­cial bonus­es.

 

#26 Reading Writing & Arithmetic


#26 Reading Writing & Arithmetic
Click to view full-​​​size or down­load hi-​​​rez image for gallery-​​​quality print­ing and framing.
This is a high-​​​resolution pdf & may take a few min­utes to download.
Find print­ing tips & fram­ing ideas here.

It seems today the 3 R’s should be replaced with the 3 C’s: 

Com­put­ers, Cal­cu­la­tors & Cellphones.

Ide­al­ly, it would be the 3 R’s + the 5 C’s. Take the big yel­low school­bus  OVER HERE  to read about that.

But what­ev­er the phrase is, there’s an amper­sand in it. The sym­bol in this edi­tion resem­bles a plus sign (for arith­metic of course) but I have a feel­ing it is still an amper­sand in abbre­vi­at­ed form. Here is an illus­tra­tion of my theory:

Start­ing with the typ­i­cal scrib­bled amper­sand, left, and evolv­ing through the “scrip­ti­er” ver­sion next to it  (which is the basis for sev­er­al amper­sands in script fonts) to the next two casu­al amper­sands in the mid­dle (which could dou­ble as plus signs) to the final mark which is a true plus sign — still mean­ing “et” or “and” — you see how I fig­ure the evolution.

Anoth­er the­o­ry, though forced and most like­ly incor­rect, is the clip­ping of the small area where the lines form a plus. This is only part of the “t” and does not include the “e” in the for­ma­tion of a true amper­sand, which is the lig­a­ture “et” mean­ing “and” in Latin:

Now to destroy my the­o­ry, the plus sign is called just that: “plus” which means “more” in Latin. So is it real­ly a hasti­ly scrib­bled ver­sion of the amper­sand or not? I have no choice but to stick to my own the­o­ry (fac­tor­ing in artis­tic license) so I may dis­play the plus sign as an amper­sand and issue this lat­est Amper­Art editon.


listen up!My first clue, in first grade

It was in first grade that I became wary of the school sys­tem. Or any author­i­ty at all.

Before I even start­ed kinder­garten I was enthralled with type. I remem­ber my dad point­ing out numer­als to me in books, and their shapes were embed­ded in my mind. I espe­cial­ly remem­ber the num­ber 4 because of my first warn­ing of “the system”:

In first grade we were prac­tic­ing writ­ing numer­als. Even as a kid I tried emu­lat­ing how things were done pro­fes­sion­al­ly, so I drew the num­ber 4 as I had seen on many print­ed pages, the top strokes meet­ing at an apex like this:

The next thing I knew, the crag­gy old teacher drew an X over my effort, stat­ing I did not draw the num­ber as instructed.

 

 Miss H —  — - (no won­der she was “Miss” — who would want to mar­ry her?) said I must draw the fig­ure accord­ing to the rules, like this:

or 

(I don’t remem­ber which and I don’t care — prob­a­bly the first.)

From that point on I was wary of all teach­ing, instruc­tions, opin­ions and espe­cial­ly rules and reg­u­la­tions. If I had “fol­lowed orders” and done what all the oth­er stu­dents were doing (which of course earned them straight A’s) I just might be wait­ing tables or mop­ping floors instead of design­ing cor­po­rate logos and best­selling books.

I have since always weighed what I heard and read, ran it through my own analy­sis, and thought inde­pen­dent­ly of the masses. 

Do I believe in rules? Yes. They are for those who won’t think intel­li­gent­ly for them­selves. I just wish there were less rules and more intel­li­gent people.


Pro­duc­tion notes for #26 Reading Writing & Arithmetic:
Orig­i­nal size: 20x30 inches
Pro­gram: Illustrator
Font: Century Schoolbook