#53 Deep Dark & Mysterious

Deep Dark & Mysterious

Haunt­ing Hal­loween. This Amper­Art piece dou­bles as a Hal­loween theme & a pos­si­ble entry in my Adver­tis­ing Slo­gans series, as I vague­ly recall see­ing this a long time ago adver­tis­ing who-​knows-​what. We’ll let that be a deep, dark mystery.

Coin­ci­den­tal­ly, my main graph­ics com­put­er went dark yes­ter­day for no appar­ent rea­son. After unsuc­cess­ful­ly reviv­ing it after 4 hours of prob­ing & tin­ker­ing, it remains a deep, dark unsolved mys­tery. Which is why, hav­ing to use a less-​than-​optimal com­put­er for graph­ic design, this Amper­Art mate­ri­al­ized at the mid­night hour on Halloween.

Orig­i­nal size: 20x30”
Pro­gram: Photoshop
Fonts: Univers, Ush­er­wood (amper­sand)

#50 Fifty & Fabulous

#50 Fifty & Fabulous
#50 Fifty & Fab­u­lous
Click image to down­load full-​size print suit­able for fram­ing or giv­ing to that spe­cial per­son turn­ing 50 — er, 30.

Chaz DeS­i­mone’s 50th Amper­Art release is appro­pri­ate­ly titled Fifty & Fab­u­lous.

There’s noth­ing all that clever in this design…the amper­sand is the Amper­Art logo, a mod­i­fied Gara­mond ital­ic, & the words are set in the Amper­Art brand iden­ti­ty font, Helvetica.

What is spe­cial, though, is you—for tak­ing a look at each of my por­tray­als of “the amper­sand as fun & fab­u­lous art” every month.

Whether you’ve recent­ly sub­scribed or have seen all 50 from the start, thank you for join­ing our com­mu­ni­ty of amper­sand affi­ciana­dos & thank you for men­tion­ing Amper­Art to your friends who are fans of the amper­sand just like we are.

Fifty & Fab­u­lous is usu­al­ly heard around the time peo­ple are near­ing the half-​century mark in their lives. (Of course, we don’t see them as “old,” today’s 50 being the new 30.) So it might be a nice & sim­ple birth­day ges­ture to frame a print or make a card for the Birth­day Boy or Girl fea­tur­ing the new Fifty & Fab­u­lous Amper­Art design. 

FREE 11X17 ART POSTER: Down­load to print a POSTER here. It’s an impres­sive 11x17 inch­es, eas­i­ly print­ed at a copy or office sup­plies store. Same size poster frames are read­i­ly avail­able, too.

FREE 50TH BIRTHDAY/​ANNIVERSARY GREETING CARD: Down­load to make a CUSTOM GREETING CARD here. Prints on stan­dard letter-​size paper or card. For best pre­sen­ta­tion, print at high­est qual­i­ty on pho­to card stock. (The card does not men­tion the word “birth­day” so it can be used for any 50th cel­e­bra­tion. The inside is blank.)

Look at these ideas: Fram­ing & Dis­play­ing Your Amper­Art Print

Orig­i­nal dimen­sions: 20″ x 30″
Pro­gram: Illus­tra­tor, Photoshop
Fonts: Hel­veti­ca, Gara­mond (mod­i­fied as Amper­Art logo)
Back­ground: all​-free​-down​load​.com

Thanks for sub­scrib­ing to Amper­Art. Please invite your ampersand-​fan friends & col­leagues to sub­scribe – tell them it’s fab­u­lous & free.

#28 Good & Good For You

#28 Good & Good For You

Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Orig­i­nal­ly cre­at­ed  near­ly a year ago as part of my upcom­ing Health & Nutri­tion series, I am releas­ing #28 Good & Good For You as my August 2013 con­tri­bu­tion to the Adver­tis­ing Slo­gans series.

Scour­ing the Inter­net to find out what brand used this slo­gan, I sim­ply can’t find it. So maybe it was nev­er actu­al­ly a prod­uct slo­gan. But it sounds like one, so I’ve select­ed the hottest item in the uni­verse to car­ry the tagline. See “chaz sez” below.

In the process of search­ing, I came across some very inter­est­ing ad cam­paigns & slo­gans from the past cen­tu­ry. Here’s one that also includes a “hall of fame” of great old ads, includ­ing many from Euro­pean prod­ucts (the web­site is in the UK):

Here are two oth­er lists, the first con­tain­ing 400 slo­gans (of which many famous ones such as the Milk Advi­so­ry Board­’s “Got Milk?” are curi­ous­ly missing):


Since I can’t find a com­mer­cial brand that ever used the phrase “Good & Good For You,” I’ll tag it as my own per­son­al slo­gan for the hottest prod­uct in the uni­verse: good ol’ fash­ioned sun­shine. It’s def­i­nite­ly Good & Good For You, although I won’t be get­ting any this Labor Day week­end, being unusu­al­ly over­cast & gloomy in good ol’ sun­ny South­ern Cal­i­for­nia. If you can recall where the slo­gan was orig­i­nal­ly used, please let me know. But it will still be my per­son­al tagline for that big ball of fire in the sky.


Original dimensions: 20″ x 30″
Program: Illustrator
Font: Plantin

Thanks for sub­scrib­ing to Amper­Art. Please invite your ampersand-​fan friends & col­leagues to sub­scribe – tell them it’s not only fab­u­lous & free, it’s good & good for you.