Category: Poster

#28 Good & Good For You

Chaz DeSimone 4 Comments

#28 Good & Good For You

Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Orig­i­nal­ly cre­at­ed  near­ly a year ago as part of my upcom­ing Health & Nutri­tion series, I am releas­ing #28 Good & Good For You as my August 2013 con­tri­bu­tion to the Adver­tis­ing Slo­gans series.

Scour­ing the Inter­net to find out what brand used this slo­gan, I sim­ply can’t find it. So maybe it was nev­er actu­al­ly a prod­uct slo­gan. But it sounds like one, so I’ve select­ed the hottest item in the uni­verse to car­ry the tagline. See “chaz sez” below.

In the process of search­ing, I came across some very inter­est­ing ad cam­paigns & slo­gans from the past cen­tu­ry. Here’s one that also includes a “hall of fame” of great old ads, includ­ing many from Euro­pean prod­ucts (the web­site is in the UK):

Here are two oth­er lists, the first con­tain­ing 400 slo­gans (of which many famous ones such as the Milk Advi­so­ry Board­’s “Got Milk?” are curi­ous­ly missing):

chazsezLOGO-85x64

Since I can’t find a com­mer­cial brand that ever used the phrase “Good & Good For You,” I’ll tag it as my own per­son­al slo­gan for the hottest prod­uct in the uni­verse: good ol’ fash­ioned sun­shine. It’s def­i­nite­ly Good & Good For You, although I won’t be get­ting any this Labor Day week­end, being unusu­al­ly over­cast & gloomy in good ol’ sun­ny South­ern Cal­i­for­nia. If you can recall where the slo­gan was orig­i­nal­ly used, please let me know. But it will still be my per­son­al tagline for that big ball of fire in the sky.

 

PRODUCTION NOTES
Original dimensions: 20″ x 30″
Program: Illustrator
Font: Plantin

Thanks for sub­scrib­ing to Amper­Art. Please invite your ampersand-​fan friends & col­leagues to sub­scribe – tell them it’s not only fab­u­lous & free, it’s good & good for you.

#49 Hammer & Nail

Chaz DeSimone 7 Comments
#49 Hammer & Nail
Click image to down­load full-​size print suit­able for framing.

Hap­py Labor Day Weekend.

Ham­mer & Nail, #49 in the Amper­Art series, hon­ors all of us who labor for a liv­ing. This edi­tion, Ham­mer & Nail, pays spe­cial trib­ute to those jour­ney­men who build hous­es to give us shel­ter & offices to help us work — like my broth­er Rob and my friend Mike. Rob­bie, I love you like a friend and Mike, I love you like a brother.

CLICK HERE to print & frame a gallery-​quality print—it’s fab­u­lous & free. Look at these ideas: Fram­ing & Dis­play­ing Your Amper­Art Print

chazsezLOGO-85x64I hope you enjoy your work as much as I do mine. My tool­bag con­tains sev­er­al graph­ics pro­grams, a mon­i­tor & scan­ner, some left­over designers markers from the pre-​digital era, an Xac­to knife which I still use on occa­sion & of course my box of 120 Cray­ola crayons which is always right in front of me. (My favorite Cray­ola col­or is blue-green.)

Some­times I could use a ham­mer, though, when the com­put­er crash­es. On the oth­er hand, it feels good when I nail a logo on the first try.

PRODUCTION NOTES
Orig­i­nal dimen­sions: 20″ x 30″
Pro­gram: Illustrator
Font: Impact (mod­i­fied)
Amper­sand: 8 gauge 16D common
Back­ground: graph​ic​stock​.com

Thanks for sub­scrib­ing to Amper­Art. Please invite your ampersand-​fan friends & col­leagues to sub­scribe – tell them it’s fab­u­lous & free.

#32 Giving & Sharing

Chaz DeSimone Leave a comment

Click image to view full-​size or download hi-​rez file for gallery-​quality printing and framing. This is a high-​resolution pdf & may take a few minutes to download. Find printing tips & framing ideas here.

 

Amper­Art #32, Giv­ing & Shar­ing, reminds us what the very first Thanks­giv­ing was all about when the Native Amer­i­can Indi­ans and Pil­grims exchanged gifts and enjoyed a feast cele­brat­ing peace among them­selves. But did they go back for sec­onds & thirds? Prob­a­bly not…they did­n’t have a couch and remote con­trol to work off all those calo­ries between servings.
 
Last year’s Thanks­giv­ing Amper­Art prompt­ed a cou­ple respons­es by my sub­scribers (and amper­sand fans)telling me how much they liked the con­struc­tion paper cut out effect, remind­ing them of those grade school hol­i­day art projects. (I still recall the won­der­ful minty smell of the thick white paste. Tast­ed good, too.) So, I decid­ed to let those com­ments from my loy­al sub­scribers direct this year’s Thanks­giv­ing Amper­Art, once again cre­at­ing a cut-​out effect with a slight­ly dif­fer­ent treat­ment. And once again, it was a lot of fun. Thanks, Lisa and Pat.
 
New 2012 Thanks­giv­ing Din­ner Place­hold­ers 
Espe­cial­ly for you, Jo Ann, I’ve cre­at­ed anoth­er set of Thanks­giv­ing Din­ner place­hold­ers. All of myAmper­Art sub­scribers can get their 2012 Thanks­giv­ing Din­ner Table Place­hold­ers -here-.
 
Hap­py Thanks­giv­ing Every­body! 
PRODUCTION NOTES: Program: Illustrator Original dimensions: 20″ x 30″ Font: Souvenir Italic Images: Traced and modified from reference Layers: 1 for each element; several for horn Effects: Shadow