#87 Cold & Flu

87 Cold & Flu

 #87 Cold & Flu
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What hap­pens when you have 3 dead­lines to meet, you have the cold & flu, you’re sneez­ing, have a headache & you just feel like crap?

The com­put­er crash­es of course & you have to start all over on a huge project.

But I inter­rupt­ed the “pay­ing” projects to get a spe­cial one done — this mon­th’s Amper­Art — just for you. Com­ing up with the title Cold & Flu was super easy as I’m liv­ing it! The type­style & col­ors are based on typ­i­cal pack­ag­ing & store sig­nage for the cold & flu season.

And yes, I real­ly was 90% com­plete with a huge board game design project when Pho­to­shop unex­pect­ed­ly quit & I lost all that work. That has­n’t hap­pened in years. So once again: save, save, save!

The upside of catch­ing a cold & flu? I love the taste of Nyquil, Luden’s honey-​licorice cough drops & Pine Bros. gum­my cher­ry lozenges.

smith-brothers-cough-drops-14ct-box-14One fond mem­o­ry is that of Smith Broth­ers Cough Drops, both Wild Cher­ry and Black Licorice. I loved those! In fact, that was the very first cough drop. Sad­ly, they have been dis­con­tin­ued. (For those of you inter­est­ed in mar­ket­ing: By chance, the word “Trade” appeared under the pic­ture of William & the word “Mark” under that of Andrew. Thus, it hap­pened by a mere coin­ci­dence that the famous Smith Broth­ers’ trade­mark was born and the Smith Broth­ers became known to gen­er­a­tions of Amer­i­cans as Trade & Mark.)

Anoth­er favorite, and I don’t recall who made them, was  a long hard candy-​type cough drop with a pecu­liar honey-​horsehound-​medicinal fla­vor. They were a brown­ish col­or & tast­ed so bad they were deli­cious­ly addicting.

Stay warm & dry this hol­i­day sea­son. Try not to catch the cold & flu, espe­cial­ly if you’re on a heavy deadline.


chaz sez ...

Check out the new “chaz sez” blog at Des​i​moneDesign​.com, my com­mer­cial graph­ic design web­site. It’s most­ly about design, typog­ra­phy, print­ing, pub­lish­ing & mar­ket­ing, but on occa­sion I’ll divert to a side­ways top­ic that just can’t escape my rant­i­ng & raving.


Production notes for #87 Cold & Flu:
Original size: 20x30 inches

Program: Adobe InDesign
Fonts: Helvetica Compressed
Ampersand: Helvetica Compressed
Inspiration: Sneezing, Coughing & Aching Bones
You may repost the image. Please credit Amper​Art​.com.
To download a full-​size high-​resolution 11x17-​inch poster, click on the image.

For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

Desimone? Damn good!

#83 Straight & Narrow

83 Straight & Narrow

 


#83 Straight & Narrow
Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Work­ing on Amper­Art #83, Straight & Nar­row, I thought of my dad, my moth­er, my broth­ers & sis­ter, some of my rel­a­tives & most of my friends, for they all define the phrase “Straight & Narrow”:

The way of prop­er con­duct & moral integrity.

Sev­er­al peo­ple who have fol­lowed the Straight & Nar­row path are:

Gand­hi
Moth­er Teresa
George Washington
Abra­ham Lincoln
Richard Nixon oops — scratch that
Mar­tin Luther King
Leo Buscaglia
War­ren Buffett
Stephen R. Covey
Denis Waitley
John Wayne
Roy Rogers
Jesus

If you can add to this list, please com­ment below.


crooked pathchaz sez ...

I wish I could say my path had less detours & bumps in it, but just ain’t so. In fact, this Amper­Art piece, Straight & Nar­row, was cre­at­ed & issued only 10 min­utes before the mid­night dead­line on May 31, 2015, to meet my quo­ta of at least one new Amper­Art edi­tion per month. The time zone is PDT (Pacif­ic Day­light Sav­ings), which allowed me to cheat, as it was already June 1 else­where. Is that what they mean by “artis­tic license”? A lit­tle crooked, I suppose.


I select­ed a no-​nonsense font, Times Roman, for the words “straight” & “nar­row,” but a fun & fan­cy amper­sand, which straight­ened out to fol­low the Straight & Nar­row path when it was time to be seri­ous & responsible.


Production notes for #83 Straight & Narrow:
Original size: 20x30 inches
Program: Adobe InDesign
Fonts: Times Roman, Colonna (modified)
Ampersand: Colonna (modified)
Credits for #83 Straight & Narrow:
Photo: Danette Popowich, Canada (123rf​.com)

For pro­fes­sion­al graph­ic design, please vis­it Des­i­mone Design.

Desimone? Damn good!

#65 Black & Blue

65-black-blue


Click to view full-​size or download hi-​rez image for gallery-​quality printing and framing.
This is a high-​resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

My favorite col­ors are black & “char­lie blue.”

Black is actu­al­ly my very favorite col­or & yes, it is a col­or. (See “chaz sez” below.) “Char­lie blue,” as my friends know it, is any­thing between Cray­ola Blue Green to cerulean to turquoise to cyan (one of the four print­ing ink col­ors). Amper­Art #65, Black & Blue, fea­tures CBG as I call it, cyan, and one oth­er blue which I’ll get to lat­er. All my favorite blues are some­where in-​between CBG and cyan.

I am not fond of sky blue, navybaby blue nor roy­al blue. They are cold. (Yes, I know, my very favorite col­or—black—is def­i­nite­ly freez­ing. But we’re talk­ing blue here.)

There is a very deep blue that does tin­gle my col­or bone. That’s cobalt blue. My first mem­o­ry of that col­or is my father’s blue cuff links. Also the knob on his steer­ing wheel to help turn the tires before pow­er steer­ing (that acces­so­ry became ille­gal because when the steer­ing wheel snapped back the knob could remove a fin­ger or two). & the cool red tail lights with the blue dot in the mid­dle, which cre­at­ed a mag­i­cal col­or effect.  They’re pop­u­lar again today but I remem­ber the orig­i­nals on my dad’s 1950-​something auto­mo­bile. Prob­a­bly no oth­er rec­ol­lec­tion of cobalt blue is stronger for me than the bot­tle of Vicks VapoRub. That stuff felt ice-​cold as the col­or of the bot­tle it was pack­aged in. I’m also par­tial to cobalt blue because it is the favorite col­or of my moth­er and my broth­er Rob. So that is the oth­er blue in this Amper­Art piece.

Vicks-jar-with-lid-circle

Just look­ing at this Vicks jar opens my sinus­es! Oth­er prod­ucts in cobalt blue bot­tles were Noxze­ma, Phillips Milk of Mag­ne­sia (sounds appe­tiz­ing, does­n’t it?), Bro­mo Seltzer, Nivea and Blue Coral.

In fair­ness to navy, roy­al blue, sky blue & all those that are not my favorites, com­bine them with var­i­ous oth­er col­ors & they cre­ate out­stand­ing col­or schemes. Of course, the same could be said for poop brown.

I am releas­ing #65 Black & Blue dur­ing the play­ful days of sum­mer, because that’s when I recall we’d get the most bruised up falling off our bikes, skate­boards, or just play­ing in the back­yard. I did, any­way. I was a real klutz. Still can’t ride a skateboard.


listen up! Black is a col­or! Not the absence of col­or, nor the com­bi­na­tion of all col­ors. It is col­or. So is white. So why do peo­ple say it’s all the col­ors or no col­or? Because they don’t know the def­i­n­i­tion of col­or. “Col­or” means the descrip­tion of the hue, val­ue & tone. Pure yel­low is a col­or that has a hue some­where between orange & green on the col­or wheel, a very light val­ue (high-​key, or very bright com­pared to very dark such as navy blue), & min­i­mal tone (gray­ish­ness; mauve & sage green have medi­um tone).

The col­or black is defined by no hue (red, yel­low, blue, etc.), the dark­est val­ue, & zero tone. White is defined by no hue, the light­est val­ue, & zero tone. So you see, black & white have no hue & no tone, but they are both colors.

If you want to have some fun with all the oth­er col­ors, check out the Cray­ola web­site, espe­cial­ly the his­to­ry & the Cray­ola Expe­ri­ence where kids (includ­ing big kids) get to play & cre­ate among all things Cray­ola, & see how they are made. If you can’t make it to the fac­to­ry in Eas­t­on, Penn­syl­va­nia, watch this video: How Cray­olas Are Made.

I love Cray­olas. (I won’t use any oth­er brand; the col­ors aren’t as pure, they’re waxy & they just aren’t Cray­ola.) I remem­ber when the box of 64 pre­miered, with the awe­some Built-​In Sharp­en­er. I prob­a­bly have the few stubs that are left of my orig­i­nal set some­where, but today I have The Ulti­mate Cray­ola Col­lec­tion — 152 dif­fer­ent col­ors! — on my desk. I use them fre­quent­ly, & always to sign impor­tant legal doc­u­ments. For that task, of course, it’s Cray­ola Blue Green.


PRODUCTION NOTES:
Original size: 20×30 inches
Program: Illustrator
Lettering: Hand-​lettered by Chaz DeSimone
Colors: Cyan, cobalt blue, Crayola Blue Green & black
CREDITS:
Vicks ad: flickr​.com/​p​h​o​t​o​s​/​2​8​1​5​3​7​8​3​@​N​08/ “SaltyCotton” has nearly 2000 photos of vintage ads in pristine condition. An ad designer’s or collector’s eye candy overload!
Vicks jar: Joe Corr on pin​ter​est​.com/​p​i​n​/​2​7​4​9​3​0​7​5​2​2​2​5​6​7​2​7​32/ and etsy​.com/​s​h​o​p​/​o​w​l​s​o​n​g​v​i​n​t​age Beautiful collectibles and antiques.