#124 Shake & Bake
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Pre-microwave meal timesaver
AmperArt #124, Shake & Bake, is the latest in the series of Amperbr& posters. This collection is dear to my logo-lovin’ heart, as I enjoy nothing more than designing corporate identity, specifically the logomark & logotype. (Well, almost nothing — see a couple paragraphs down.) The concept for each Amperbr& design is to feature the brand name’s and, ‘n, or & set as an ampersand in the primary style used for the logo’s text. The actual package for this piece looks like this:
Current Shake ‘n Bake package
Usually I use the retro version of the package or logo, but the original Shake ‘n Bake box (below) was really boring, so I opted for the current version (above) which is still not the most sophisticated design, but does display a bit more flair.
Original package. Click image for more vintage food & candy packaging.
I don’t recall my mom ever using Shake ‘n Bake (it’s spelled just like that, but you know I always substitute our friend the ampersand), but she probably did. Any timesavers would help, raising four kids on her own after our dad passed away when we were only 4, 5, 6 & 10 years of age. TV dinners, packaged mac & cheese, & canned spaghetti were in the mix as well, in between Mom’s excellent cooking of healthy, full-course meals. This is before the ultimate kitchen timesaver, the microwave.
Here’s an old Shake & Bake commercial:
Shake & Bake all weekend long
Memorial Day weekend is coming up, but what does that have to do with a box of bread crumbs? It’s the unofficial beginning of summer, my favorite holiday weekend of the year, & I’m going to shake & bake for three days straight. I’m heading off to Glen Eden Sun Club, a nudists’ paradise, right after I’m through with this post, where I’ll bake myself under the ultimate organic tanning lamp during the day & shake my booty on the dance floor at night. It’s the one holiday I look forward to more than any other.
Happy Memorial Day to you. Although it’s a weekend full of sun & fun, it’s also a reverent time to remember & honor those who have fought & fallen to protect our great country.
Production notes for #124 Shake & Bake:
Original size: 20x30 inches
Program: Adobe Illustrator
Hen image: Traced from original package
Photos: Kraft & Pinterest
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To download a full-size high-resolution 11x17-inch poster, click on the image.
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