Category: Attitude

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Amper­Art #54, Stop & Shop, is the lat­est in the Amper­Art Adver­tis­ing Slo­gan series. But far more impor­tant, it’s an hon­or­able men­tion to all you die-​hard Black Fri­day shop­pers who prob­a­bly are read­ing this on your brand new 90%-off tablet, smart­phone, or even flat screen tv–after wait­ing in line all night, get­ting crushed by thou­sands of oth­er bum­bling idiots (I meant to say savvy shop­pers, excuse me) & final­ly get­ting to the cash reg­is­ter with the very last prod­uct of its kind in the store. It’s prob­a­bly cracked & miss­ing a part or two – but who cares, it was on sale!

I should have titled this one Stop & Shop & Drop – as in drop every­thing the sale’s start­ing, or drop dead as you’re tram­pled by the mob.

As stat­ed on dic​tio​nary​.com:

When you stop to think about it, the use of black to describe a mas­sive shop­ping day con­tra­dicts the his­to­ry of oth­er “black” days. In fact, Black Fri­day orig­i­nal­ly ref­ered to Sept 24, 1869, when the col­lapse of a gold spec­u­la­tion plan took the stock mar­ket down. Black Mon­day is known as “the most noto­ri­ous day in finan­cial his­to­ry (Oct 19, 1987.)”

So where did the lucra­tive con­no­ta­tion of Black Fri­day come from? Two pos­si­bil­i­ties exist:

In Philadel­phia, where the sales orig­i­nat­ed, police deemed the retail event Black Fri­day because the amount of traf­fic was a black spot on their hol­i­day weekend.

The more pop­u­lar expla­na­tion has to do with the col­ors of ink accoun­tants tra­di­tion­al­ly used for not­ing prof­it and loss. A com­pa­ny “in the red” is record­ing loss, red ink being the tra­di­tion­al col­or for not­ing neg­a­tive finances. “In the black” means just the oppo­site; thus the notion that Black Fri­day will force those book­keep­ers to put away the red ink, and get out the black.

(See full arti­cle at http://​blog​.dic​tio​nary​.com/​b​l​a​c​k​-​f​r​i​d​a​y​-​m​o​n​d​ay/)

I may still have my old cell phone, bruised pots & pans, & a lap­top that’s still run­ning an OS from the begin­ning of time, but I also have no crushed toes, no bro­ken ribs, & most of my sanity.

Enjoy your new toys, savvy shoppers.

PRODUCTION NOTES:
Orig­i­nal size: 20x30 inches
Pro­gram: Photoshop
Font: Impact
Image of shop­ping cart: www​.shelf​sup​pli​ers​.net
Image of mob: www​.hud​son​hori​zons​.com/​p​u​b​/​i​m​a​g​e​s​/​b​l​a​c​k​f​r​i​d​a​y​m​o​b​s​.​png