#54 Stop & Shop

Chaz DeSimone Ampersand, Attitude, Black, Black Friday, Humor, Marketing, Mob, Poster, Sale, Slogan, Tagline

54 Stop & Shop

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Amper­Art #54, Stop & Shop, is the lat­est in the Amper­Art Adver­tis­ing Slo­gan series. But far more impor­tant, it’s an hon­or­able men­tion to all you die-​hard Black Fri­day shop­pers who prob­a­bly are read­ing this on your brand new 90%-off tablet, smart­phone, or even flat screen tv–after wait­ing in line all night, get­ting crushed by thou­sands of oth­er bum­bling idiots (I meant to say savvy shop­pers, excuse me) & final­ly get­ting to the cash reg­is­ter with the very last prod­uct of its kind in the store. It’s prob­a­bly cracked & miss­ing a part or two – but who cares, it was on sale!

black fri mob

I should have titled this one Stop & Shop & Drop – as in drop every­thing the sale’s start­ing, or drop dead as you’re tram­pled by the mob.

As stat­ed on dic​tio​nary​.com:

When you stop to think about it, the use of black to describe a mas­sive shop­ping day con­tra­dicts the his­to­ry of oth­er “black” days. In fact, Black Fri­day orig­i­nal­ly ref­ered to Sept 24, 1869, when the col­lapse of a gold spec­u­la­tion plan took the stock mar­ket down. Black Mon­day is known as “the most noto­ri­ous day in finan­cial his­to­ry (Oct 19, 1987.)”

So where did the lucra­tive con­no­ta­tion of Black Fri­day come from? Two pos­si­bil­i­ties exist:

In Philadel­phia, where the sales orig­i­nat­ed, police deemed the retail event Black Fri­day because the amount of traf­fic was a black spot on their hol­i­day weekend.

The more pop­u­lar expla­na­tion has to do with the col­ors of ink accoun­tants tra­di­tion­al­ly used for not­ing prof­it and loss. A com­pa­ny “in the red” is record­ing loss, red ink being the tra­di­tion­al col­or for not­ing neg­a­tive finances. “In the black” means just the oppo­site; thus the notion that Black Fri­day will force those book­keep­ers to put away the red ink, and get out the black.

(See full arti­cle at http://​blog​.dic​tio​nary​.com/​b​l​a​c​k​-​f​r​i​d​a​y​-​m​o​n​d​ay/)

listen up!I may still have my old cell phone, bruised pots & pans, & a lap­top that’s still run­ning an OS from the begin­ning of time, but I also have no crushed toes, no bro­ken ribs, & most of my sanity.

Enjoy your new toys, savvy shoppers.

PRODUCTION NOTES:
Orig­i­nal size: 20x30 inches
Pro­gram: Photoshop
Font: Impact
Image of shop­ping cart: www​.shelf​sup​pli​ers​.net
Image of mob: www​.hud​son​hori​zons​.com/​p​u​b​/​i​m​a​g​e​s​/​b​l​a​c​k​f​r​i​d​a​y​m​o​b​s​.​png

 

Enjoy & share…
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4 thoughts to “#54 Stop & Shop”

  1. You HAVE a lap­top? We don’t have one of those yet. And we were told last week that our cell phones were “dinosaurs”! Black Fri­day Sales? No way. There’s noth­ing worth going out into those crowds for. The only rea­son to go out of the house on that day is to Find the Dai­ly coin! :-)

    Reply

    1. If any­thing, get a tablet like an iPad, unless you must run pro­grams on a lap­top. Many pro­grams and all your doc­u­ments are now in the cloud, so tablets are ideal.

      Reply

  2. Clever, fun­ny, with a bit of sar­casm but deserved­ly so. ;) I love a good sale but I’m not the Black Fri­day or even Thanks­giv­ing night shop­per. It’s just not worth it. HOWEVER … last night since my sis­ter was vis­it­ing for Thanks­giv­ing and she had a $10 off $10 min­i­mum coupon for Kohl’s, she asked if we could stop by there when they opened at 8pm last night. We arrived about 8:20 and even though the park­ing lot was full, we found a decent spot. The store was crowd­ed but not over­ly so. She looked at a few things she had in mind and as we walked to the back of the store, we noticed a line of peo­ple. I knew it was too ear­ly for returns already so she asked if that was the line for check­out. Sure enough, it was. Both doors of cash reg­is­ters had lines of peo­ple that wrapped around to the back of the store. We guessed it prob­a­bly was a 2‑hour line just to check out so decid­ed it was­n’t worth sav­ing the $10. As we were leav­ing past the jew­el­ry depart­ment, I saw a large sign that said, “jew­el­ry pur­chas­es must be paid at the jew­el­ry counter and take a num­ber.” I told her she should find some cheap ear­rings or some­thing to buy just so she had some­thing to show for her efforts and so she did­n’t lost her $10 coupon. As luck would have it, she’d been want­i­ng a new “old-​fashioned, twist-​a-​flex” watch and since very few stores even car­ry those any­more, she was tick­led to find a $30 watch just like she want­ed that was on sale for $12.99. With her $10 off and my extra 15% off coupon, she paid about $2.49 total. SCORE!

    Then we high-​tailed it out of there as fast as we could. Oth­er than that, I stayed as far away from the stores today as possible.

    Reply

    1. What an amus­ing sto­ry with a hap­py end­ing, Nan­cy! A score like that real­ly is fun and worth­while, like the shirt I got for FREE at Kohls the oth­er day when all the dis­counts were applied. I can still feel those Twist-​o-​Flex watch­bands hold­ing the Timex tight on my wrist. Glad your sis got exact­ly what she want­ed in such a mar­velous way. (That long line lead­ing you past the jew­el­ry counter: HA!)
      Thanks for the nice sto­ry; for that rea­son alone I hope lots of peo­ple read this mon­th’s Amper­Art (on their brand new toys, of course).
      My very first hol­i­day greet­ing goes out to you, Nan­cy. Hap­py Hol­i­days! (Your avatar pho­to is appro­pri­ate­ly Christ­mas red and green.)

      Reply

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