#28 Good & Good For You

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Orig­i­nal­ly cre­at­ed  near­ly a year ago as part of my upcom­ing Health & Nutri­tion series, I am releas­ing #28 Good & Good For You as my August 2013 con­tri­bu­tion to the Adver­tis­ing Slo­gans series.

Scour­ing the Inter­net to find out what brand used this slo­gan, I sim­ply can’t find it. So maybe it was nev­er actu­al­ly a prod­uct slo­gan. But it sounds like one, so I’ve select­ed the hottest item in the uni­verse to car­ry the tagline. See “chaz sez” below.

In the process of search­ing, I came across some very inter­est­ing ad cam­paigns & slo­gans from the past cen­tu­ry. Here’s one that also includes a “hall of fame” of great old ads, includ­ing many from Euro­pean prod­ucts (the web­site is in the UK):

• http://​www​.adslo​gans​.co​.uk/​s​i​t​e​/​p​a​g​e​s​/​h​o​m​e​/​h​a​l​l​-​o​f​-​f​a​m​e​.​php

Here are two oth­er lists, the first con­tain­ing 400 slo­gans (of which many famous ones such as the Milk Advi­so­ry Board­’s “Got Milk?” are curi­ous­ly missing):

• http://​clos​et​flip​.wik​i​spaces​.com/​f​i​l​e​/​v​i​e​w​/​f​a​m​o​u​s​-​c​o​m​p​a​n​y​-​s​l​o​g​a​n​s​.​pdf
• http://​en​.wik​iquote​.org/​w​i​k​i​/​A​d​v​e​r​t​i​s​i​n​g​_​s​l​o​g​ans
  

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Since I can’t find a com­mer­cial brand that ever used the phrase “Good & Good For You,” I’ll tag it as my own per­son­al slo­gan for the hottest prod­uct in the uni­verse: good ol’ fash­ioned sun­shine. It’s def­i­nite­ly Good & Good For You, although I won’t be get­ting any this Labor Day week­end, being unusu­al­ly over­cast & gloomy in good ol’ sun­ny South­ern Cal­i­for­nia. If you can recall where the slo­gan was orig­i­nal­ly used, please let me know. But it will still be my per­son­al tagline for that big ball of fire in the sky.

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PRODUCTION NOTES
Original dimensions: 20″ x 30″
Program: Illustrator
Font: Plantin

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