#28 Good & Good For You

#28 Good & Good For You

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Orig­i­nal­ly cre­at­ed  near­ly a year ago as part of my upcom­ing Health & Nutri­tion series, I am releas­ing #28 Good & Good For You as my August 2013 con­tri­bu­tion to the Adver­tis­ing Slo­gans series.

Scour­ing the Inter­net to find out what brand used this slo­gan, I sim­ply can’t find it. So maybe it was nev­er actu­al­ly a prod­uct slo­gan. But it sounds like one, so I’ve select­ed the hottest item in the uni­verse to car­ry the tagline. See “chaz sez” below.

In the process of search­ing, I came across some very inter­est­ing ad cam­paigns & slo­gans from the past cen­tu­ry. Here’s one that also includes a “hall of fame” of great old ads, includ­ing many from Euro­pean prod­ucts (the web­site is in the UK):

Here are two oth­er lists, the first con­tain­ing 400 slo­gans (of which many famous ones such as the Milk Advi­so­ry Board­’s “Got Milk?” are curi­ous­ly missing):


Since I can’t find a com­mer­cial brand that ever used the phrase “Good & Good For You,” I’ll tag it as my own per­son­al slo­gan for the hottest prod­uct in the uni­verse: good ol’ fash­ioned sun­shine. It’s def­i­nite­ly Good & Good For You, although I won’t be get­ting any this Labor Day week­end, being unusu­al­ly over­cast & gloomy in good ol’ sun­ny South­ern Cal­i­for­nia. If you can recall where the slo­gan was orig­i­nal­ly used, please let me know. But it will still be my per­son­al tagline for that big ball of fire in the sky.


Original dimensions: 20″ x 30″
Program: Illustrator
Font: Plantin

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4 thoughts to “#28 Good & Good For You”

  1. Seems to me I hear that phrase in my head from some com­mer­cial, but I can’t draw up which one. Maybe it was just a “moth­er phrase” for spinach. Was it Popeye??

  2. WOW! I thought for sure this was a slo­gan for some­thing “good” (straw­ber­ry fla­vored cod liv­er oil? Just kid­ding!) But I agree, Chaz! Apply this to sun­shine, for sure! If we had any here I’d send it your way!

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