#187 Each & Every
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When the idea for #187 Each & Every came to me, I thought there would be nothing to write about
I recalled about a few instances where I’ve heard the term used, such as:
Each & every time there’s a tight deadline, the computer crashes.
We should exercise, even just a little, each & every day.
Each & every penny counts. (This was especially true when our mom raised 4 young children on her own after our dad passed away at an early age.)
My favorite teacher gave each & every student extra special attention.
Each & every dessert was tempting.
Then I realized there are lots of things I can personally relate that phrase to:
I don’t actually inspect each & every pixel in my work, as I am known to profess. (You know how microscopic a pixel is?)
I have loved each & every cat
I’ve ever owned that’s ever owned me: Tiger, Blackwolf, Amos & Andy, Briquette, Bebe, Jeepers Creepers, Lil’ Lion, & S.F.Squiggles
I love each & every one of my siblings deeply and equally: Roz, Andy, & Rob
I am grateful for each & every one of my very best friends, clients, & vendors.
I appreciate each & every one of you, my AmperArt subscribers.
Each & every month I’ve created a new AmperArt issue for the past eleven years.
Each & every month? Whoa.
Concept & design
The concept came instantaneously: spell out the words, letterspaced, & circle the letters individually or collectively with a pen. But uh-oh, the last time I used my Wacom drawing tablet was before a major computer update & now the tablet’s a high-tech trivet. (I’ll donate it to someone with an older OS.) I just happened to purchase an Apple Pencil with my iPad, so this would be a good time to give it a test run. I created the typography in Illustrator on my large monitor, then to add the scribble around the letters with the pen, I saved the document to the cloud & opened it on the iPad with a lighter version of Illustrator (developed specifically for such a device). After a small learning curve, I was able to scribble around those letters on a separate layer, trying several times until it was just right, then sent it back to the large monitor for final tweaks. That was a very successful creative process. & all I thought the iPad was good for was binging on too much TV & inspecting my website layouts.
Gotta go binge now…
Production notes for #187 Each & Every:
Original size: 20x30 inches
Program: Adobe Illustrator
No production credits this time, but inspiration credit goes to each & every one of you, ampersand fans!
Note: “&” replaces “and” in most or all text, including quotations, headlines & titles.
You may repost the image & article. Please credit AmperArt.com.
To download a full-size high-resolution 11x17-inch poster suitable for printing & framing, click on the image.
Chaz DeSimone is the creator of AmperArt and owner of Desimone Design. He was adding serifs to letters when he was just a little brat scribbling on walls. Now he’s a big brat and his entire career is design for clients who desire the most sophisticated, logical, captivating creative. Contact him at email@example.com to discuss your project, pick his brain, or just talk shop.