#187 Each & Every

#187 Each & Every
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When the idea for #187 Each & Every came to me, I thought there would be nothing to write about

I recalled about a few instances where I’ve heard the term used, such as:

Each & every time there’s a tight dead­line, the com­put­er crashes.

We should exer­cise, even just a lit­tle, each & every day.

Each & every pen­ny counts. (This was espe­cial­ly true when our mom raised 4 young chil­dren on her own after our dad passed away at an ear­ly age.)

My favorite teacher gave each & every stu­dent extra spe­cial attention.

Each & every dessert was tempting.

Then I realized there are lots of things I can personally relate that phrase to:

I don’t actu­al­ly inspect each & every pix­el in my work, as I am known to pro­fess. (You know how micro­scop­ic a pix­el is?)

I have loved each & every cat I’ve ever owned that’s ever owned me: Tiger, Black­wolf, Amos & Andy, Bri­quette, Bebe, Jeep­ers Creep­ers, Lil’ Lion, & S.F.Squiggles

I love each & every one of my sib­lings deeply and equal­ly: Roz, Andy, & Rob

I am grate­ful for each & every one of my very best friends, clients, & vendors.

I appre­ci­ate each & every one of you, my Amper­Art subscribers.

& finally:

Each & every month I’ve cre­at­ed a new Amper­Art issue for the past eleven years.
Each & every month? Whoa.

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Concept & design

The con­cept came instan­ta­neous­ly: spell out the words, let­ter­spaced, & cir­cle the let­ters indi­vid­u­al­ly or col­lec­tive­ly with a pen. But uh-​oh, the last time I used my Wacom draw­ing tablet was before a major com­put­er update & now the tablet’s a high-​tech triv­et. (I’ll donate it to some­one with an old­er OS.) I just hap­pened to pur­chase an Apple Pen­cil with my iPad, so this would be a good time to give it a test run. I cre­at­ed the typog­ra­phy in Illus­tra­tor on my large mon­i­tor, then to add the scrib­ble around the let­ters with the pen, I saved the doc­u­ment to the cloud & opened it on the iPad with a lighter ver­sion of Illus­tra­tor (devel­oped specif­i­cal­ly for such a device). After a small learn­ing curve, I was able to scrib­ble around those let­ters on a sep­a­rate lay­er, try­ing sev­er­al times until it was just right, then sent it back to the large mon­i­tor for final tweaks. That was a very suc­cess­ful cre­ative process. & all I thought the iPad was good for was bing­ing on too much TV & inspect­ing my web­site layouts.

Got­ta go binge now…

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Chaz DeS­i­mone is the cre­ator of Amper­Art and own­er of Des­i­mone Design. He was adding ser­ifs to let­ters when he was just a lit­tle brat scrib­bling on walls. Now he’s a big brat and his entire career is design for clients who desire the most sophis­ti­cat­ed, log­i­cal, cap­ti­vat­ing cre­ative. Con­tact him at chaz@​desimonedesign.​com to dis­cuss your project, pick his brain, or just talk shop.

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