#53 Deep Dark & Mysterious

Deep Dark & Mysterious

Haunting Halloween. This AmperArt piece doubles as a Halloween theme & a possible entry in my Advertising Slogans series, as I vaguely recall seeing this a long time ago advertising who-knows-what. We’ll let that be a deep, dark mystery.

Coincidentally, my main graphics computer went dark yesterday for no apparent reason. After unsuccessfully reviving it after 4 hours of probing & tinkering, it remains a deep, dark unsolved mystery. Which is why, having to use a less-than-optimal computer for graphic design, this AmperArt materialized at the midnight hour on Halloween.

Original size: 20×30″
Program: Photoshop
Fonts: Univers, Usherwood (ampersand)

#52 Quality & Dependability

Like my Jeep!

Click on the image to download a high-resolution file & create your own
gallery quality print. See printing & framing ideas here.

AmperArt #52, QUALITY & DEPENDABILITY, is from the AmperArt Advertising Slogan series. It’s a term that used to be more prevalent, decades before today’s Cheap & Disposable merchandise. Other words that come to mind are: solid, reliable, unconditionally guaranteed (not just a limited warranty) & service with a smile.


listen up!I remember when products were made with quality & they were truly dependable. Not so much anymore (except for Jeeps & iPhones & OXO*). But I am very glad that I have friends who fit the description of QUALITY & DEPENDABILITY. My family & friends are of the highest integrity—honest, genuine, sincere—& they are very dependable—from helping out in a pinch to being on time. Unlike most of today’s products, my friends are not disposable!

*My love affair with OXO

(as in hugs & kisses, although that’s not what the name was intended to imply)

OXO is an outstanding company, truly the definition of QUALITY & DEPENDABILITY. I love the visual & comfortable styling of their products (which is mostly kitchenware), the carefully R&D’d usefulness (unlike some gadgets that are more difficult to use than if the task was rendered manually), & even the name & logo. Okay, very much the name & logo, even though I’m not a fan of red.

Their absolutely no-questions-asked guarNow I even enjoy doing my dishes!antee was put to the test recently when my OXO soap-dispensing dish brush broke (quite surprisingly—although I use it constantly as it even turns washing dishes into a likeable task). In searching for the instructions to get a replacement, I thoroughly enjoyed visiting several pages on the OXO website, as each one introduced me to another amazing facet of their company: the origin of the name; how each product is developed; and the personalities & hobbies of their employees. One of those wonderful employees, a cheerful woman by the name of Brooke, answered my questions about the broken brush & she struck up a conversation as if we were old friends.

“Would you like the same model or the newer model with added features?” (Newer, of course—& I do like the added features, including the fact that it’s completely black, no red, not even the logo.) She asked if I could send a photo of the broken part—but it’s okay if I couldn’t. (I did.) She said they’ll send a replacement out immediately. (They did. Immediately.)

Brooke even subscribed to my personal design project (which you’re reading now), AmperArt.com, which really showed me how kind & considerate the Oxonians are (their term, not mine). Hey! “Kind & Considerate”…that’ll be a new AmperArt creation!

In case you’re wondering…no, this is not a sponsored endorsement. I simply love OXO! (They say it’s pronounced “ox-oh” but I prefer “o-x-o” and when I told Brooke why, she even noted my reason.) Someday I’ll write an amazing testimonial about my ’96 Jeep which just won’t quit, or Apple, which is ahead of any other device by eons.

You will probably enjoy the OXO website (oxo.com), especially the about page for some interesting facts & figures. Further down the page, you’ll experience a refreshingly human experience as you learn about the employees’ favorite hobbies, pets, languages & inventive uses for their products (use the spaghetti strainer as a backscratcher). If you want a personal review of my OXO experience, just email me, or read about my favorite dishwashing tool, even more than the automatic dishwasher, here.

 Please tell other ampersand fans about the
of  each AmperArt design & the
of one issue per month, guaranteed. 

They can subscribe
Thank you.


Original size: 20×30 inches
Program: InDesign
Fonts: Copperplate, Industria, English Script (ampersand)
Inspiration: Maytag washing machines, Craftsman tools, Jeeps—all from the 1950s & 60s

#28 Good & Good For You

#28 Good & Good For You

Click to view full-size or download hi-rez image for gallery-quality printing and framing.
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Originally created  nearly a year ago as part of my upcoming Health & Nutrition series, I am releasing #28 Good & Good For You as my August 2013 contribution to the Advertising Slogans series.

Scouring the Internet to find out what brand used this slogan, I simply can’t find it. So maybe it was never actually a product slogan. But it sounds like one, so I’ve selected the hottest item in the universe to carry the tagline. See “chaz sez” below.

In the process of searching, I came across some very interesting ad campaigns & slogans from the past century. Here’s one that also includes a “hall of fame” of great old ads, including many from European products (the website is in the UK):

Here are two other lists, the first containing 400 slogans (of which many famous ones such as the Milk Advisory Board’s “Got Milk?” are curiously missing):


Since I can’t find a commercial brand that ever used the phrase “Good & Good For You,” I’ll tag it as my own personal slogan for the hottest product in the universe: good ol’ fashioned sunshine. It’s definitely Good & Good For You, although I won’t be getting any this Labor Day weekend, being unusually overcast & gloomy in good ol’ sunny Southern California. If you can recall where the slogan was originally used, please let me know. But it will still be my personal tagline for that big ball of fire in the sky.


Original dimensions: 20″ x 30″
Program: Illustrator
Font: Plantin

Thanks for subscribing to AmperArt. Please invite your ampersand-fan friends & colleagues to subscribe–tell them it’s not only fabulous & free, it’s good & good for you.