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AmperArt #52, QUALITY & DEPENDABILITY, is from the AmperArt Advertising Slogan series. It’s a term that used to be more prevalent, decades before today’s Cheap & Disposable merchandise. Other words that come to mind are: solid, reliable, unconditionally guaranteed (not just a limited warranty) & service with a smile.
I remember when products were made with quality & they were truly dependable. Not so much anymore (except for Jeeps & iPhones & OXO*). But I am very glad that I have friends who fit the description of QUALITY & DEPENDABILITY. My family & friends are of the highest integrity—honest, genuine, sincere—& they are very dependable—from helping out in a pinch to being on time. Unlike most of today’s products, my friends are not disposable!
*My love affair with OXO
(as in hugs & kisses, although that’s not what the name was intended to imply)
OXO is an outstanding company, truly the definition of QUALITY & DEPENDABILITY. I love the visual & comfortable styling of their products (which is mostly kitchenware), the carefully R&D’d usefulness (unlike some gadgets that are more difficult to use than if the task was rendered manually), & even the name & logo. Okay, very much the name & logo, even though I’m not a fan of red.
Their absolutely no-questions-asked guarantee was put to the test recently when my OXO soap-dispensing dish brush broke (quite surprisingly—although I use it constantly as it even turns washing dishes into a likeable task). In searching for the instructions to get a replacement, I thoroughly enjoyed visiting several pages on the OXO website, as each one introduced me to another amazing facet of their company: the origin of the name; how each product is developed; and the personalities & hobbies of their employees. One of those wonderful employees, a cheerful woman by the name of Brooke, answered my questions about the broken brush & she struck up a conversation as if we were old friends.
“Would you like the same model or the newer model with added features?” (Newer, of course—& I do like the added features, including the fact that it’s completely black, no red, not even the logo.) She asked if I could send a photo of the broken part—but it’s okay if I couldn’t. (I did.) She said they’ll send a replacement out immediately. (They did. Immediately.)
Brooke even subscribed to my personal design project (which you’re reading now), AmperArt.com, which really showed me how kind & considerate the Oxonians are (their term, not mine). Hey! “Kind & Considerate”…that’ll be a new AmperArt creation!
In case you’re wondering…no, this is not a sponsored endorsement. I simply love OXO! (They say it’s pronounced “ox-oh” but I prefer “o-x-o” and when I told Brooke why, she even noted my reason.) Someday I’ll write an amazing testimonial about my ’96 Jeep which just won’t quit, or Apple, which is ahead of any other device by eons.
You will probably enjoy the OXO website (oxo.com), especially the about page for some interesting facts & figures. Further down the page, you’ll experience a refreshingly human experience as you learn about the employees’ favorite hobbies, pets, languages & inventive uses for their products (use the spaghetti strainer as a backscratcher). If you want a personal review of my OXO experience, just email me, or read about my favorite dishwashing tool, even more than the automatic dishwasher, here.
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Original size: 20×30 inches
Fonts: Copperplate, Industria, English Script (ampersand)
Inspiration: Maytag washing machines, Craftsman tools, Jeeps—all from the 1950s & 60s