#118 Magical & Mystical

118 Magical & Mystical
#118 Magical & Mystical
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Find printing tips & framing ideas here.

Pantone Ultra Violet is Color of the Year for 2018

Throughout my design career I’ve gone through T-squares, proportion wheels, repro cameras, inking pens, light tables & courier services—all of which have been replaced by computers, programs & the internet. But one thing that has been constant, & still in the same swatchbook form as fifty years ago, is the invaluable Pantone color matching system. Back then it was the only way to guarantee color consistency from drawing board to press. Today it serves the same exact purpose, in the same exact way, with the addition of extensive tools & systems for electronic communication. Just like the consistency of color from one medium to the next, even Pantone’s logo & brand identity has remained consistent & contemporary.

The new millennium, 2000, introduced the Pantone Color of the Year. Since then it has become a highly anticipated announcement. See past Pantone Colors of the Year here. Shop Pantone books, swatches, & gift items here.

A seemingly natural progression from Pantone Color of the Year 2017, Greenery 15-0343, is Pantone Color of the Year 2018: Ultra Violet 18-3838. Greenery was earthy, whereas Ultra Violet is ethereal.

According to the spectacular webinar presented by Laurie Pressman, vice president of Pantone Color Institute, announcing the Pantone Color of the Year 2018:

“Complex & contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, & the discoveries beyond where we are now…

“Provocative & thoughtful, Ultra Violet communicates the originality, ingenuity, & visionary thinking that creates a meaningful direction to our future…

“From exploring new technologies & the greater galaxy, to artistic expression & spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come.”

According to Ms. Pressman, the Pantone Color of the Year is chosen not on a whim or by anyone’s “favorite color.” It is based on popular trends among several industries—fashion, decor, automotive, packaging, advertising & art—and determined through intensive analyzation & foresight.

Cosmos to Cauliflower

purple fruits & vegetables

While Pantone Ultra Violet conjures spirits, intrigue & the mysteries of the universe, it also represents health & wellness. According to experts such as Lakshmi Vandrapu,  protect your brain’s health with a diverse range of produce from this color family:
Beets
Blackberries
Black currants
Blueberries
Eggplant
Grapes
Plums
Purple sweet potatoes

I have seen other fruits & vegetables in shades of purple, such as cauliflower, asparagus & cabbage. Cookies, ice cream & vodka too, but they’re not quite as healthy.

Purple Peanut Butter

I’ve never cared much for grape jelly nor peanut butter & jelly sandwiches. But what really grossed me out was when they mixed the two together in a single jar. One brand at least made it look somewhat appealing—layers of purple & brown, like a parfait. But one cheapo generic brand mixed it all together & the result was the most disgusting color for human consumption I’ve ever seen.

Would you eat this?

Maybe that’s why purple has never been my favorite color (same goes for brown). But that doesn’t mean I don’t design with it. When combined with other colors—as a backdrop, the main subject, or as an accent—it has brought to life conceptual renderings, followed by final production, that no other color could have achieved. Purples & violets, which are made up of blue & red (or cyan & magenta) can be warm, cool, or neutral. Pantone Ultra Violet appears neutral.

Purple Trivia

Here are a few facts about purple. Discover lots more at sensationalcolor.com

  • Purple was the color of the first dye made by man
  • Purple is the color of the highest denomination poker chip, $5,000
  • Purple is the favorite color of adolescent girls

Pantone Ultra Violet 18-3838

Interestingly, ultra violet light (not the color name) cannot be seen by the human eye. Also known as “black light,” it excites the phosphors in fluorescent paints & materials, causing them to glow in total darkness. Many fish & flowers have this property. But the light source itself is invisible.

Visible or not, Ultra Violet is a super cool name for the Pantone Color of the Year 2018.

You’ll see many fascinating applications, as well as inspiring color palettes, for Pantone Ultra Violet 18-3838 at the Pantone website.

 


Specs

118 Magical & MysticalPantoneUltra Violet is presented as the ampersand & text in AmperArt #118 Magical & Mystical. Here are the specs for the Pantone 2017 Color of the Year:

Pantone Ultra Violet 18-3838
Graphics (closest match): Pantone 2096 C / RGB 101 78 163 / CMYK 76 75 0 0 / HEX 654EA3

The Fashion, Home & Interiors Cotton & Plastic formulas are slightly different. See here.

Visit Pantone.com for magical & mystical color insights.

 

chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.


Production notes for #118 Magical & Mystical:
Original size: 20×30 inches

Program: Adobe Photoshop
Fonts: Baker Signet, Benguait Charisma
Ampersand: Benguait Charisma
Credits:
Produce: Lakschmi Vandrapu
Spec chart: Pantone   
Purple facts: Kate Smith, Sensational Color
You may repost the image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

Desimone? Damn good!

#94 Big & Tall

94 Big & Tall


#94 Big & Tall
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This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Big & Tall pertains to a lot of things.

Trees are Big & Tall. Buildings are Big & Tall. The Matterhorn (both in Switzerland and at Disneyland) are Big & Tall.

But the term Big & Tall will always remind me of the store that I had to go to sometimes to find a shirt with long enough sleeves, or a pair of socks that the big toe wouldn’t puncture, or a pair of shoes if they weren’t to be found in a department store. I wear a size 13, which is borderline. Some stores carry 13, some stop at 12. But no one carries 14 or larger. So I guess I lucked out in a way.

I have some women friends who would scream if they couldn’t purchase every style in vogue because the shoe store didn’t stock their size. But then, I’d stay clear of a woman who is wearing size 13 stilettos.

What does Big & Tall mean to you?

Comment here (or below if you see a big blue box).


chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.

#55 Returns & Exchanges

AmperArt-55-Returns-Exchanges

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This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

The day after Christmas must be as dreaded to retailers as the day after Thanksgiving is welcome—you know, Black Friday, the biggest shopping day of the year.

Used to be, before online shopping & big box stores, all the department stores from Sears & Penneys (as it used to be called), to Saks & Nordstroms, had a special window or room all its own (with a classy, discreet sign) that handled returns, exchanges & complaints. Next to that was the gift wrapping service & layaway department.

Remember the smell of fresh popcorn & candy when entering your neighborhood Sears?

Today a couple stores still offer a comfortable setting for such returns & exchanges (no candy or popcorn, though), but the big box & deep discount chains mostly just have a return counter (with a tacky “Line Starts Here” arrow hanging from the ceiling) and a  trail of customers (all “dressed up” in the latest Big Box fashion) that extends out the door.

So December’s AmperArt #55, Returns & Exchanges, repeats the trip to the same brick-&-mortar store (or the online equivalent) that November’s AmperArt #54 portrayed: Stop & Shop (in case you missed it, get trampled here). (more…)