#87 Cold & Flu

87 Cold & Flu

 #87 Cold & Flu
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Find printing tips & framing ideas here.

What happens when you have 3 deadlines to meet, you have the cold & flu, you’re sneezing, have a headache & you just feel like crap?

The computer crashes of course & you have to start all over on a huge project.

But I interrupted the “paying” projects to get a special one done—this month’s AmperArt—just for you. Coming up with the title Cold & Flu was super easy as I’m living it! The typestyle & colors are based on typical packaging & store signage for the cold & flu season.

And yes, I really was 90% complete with a huge board game design project when Photoshop unexpectedly quit & I lost all that work. That hasn’t happened in years. So once again: save, save, save!

The upside of catching a cold & flu? I love the taste of Nyquil, Luden’s honey-licorice cough drops & Pine Bros. gummy cherry lozenges.

smith-brothers-cough-drops-14ct-box-14One fond memory is that of Smith Brothers Cough Drops, both Wild Cherry and Black Licorice. I loved those! In fact, that was the very first cough drop. Sadly, they have been discontinued. (For those of you interested in marketing: By chance, the word “Trade” appeared under the picture of William & the word “Mark” under that of Andrew. Thus, it happened by a mere coincidence that the famous Smith Brothers’ trademark was born and the Smith Brothers became known to generations of Americans as Trade & Mark.)

Another favorite, and I don’t recall who made them, was  a long hard candy-type cough drop with a peculiar honey-horsehound-medicinal flavor. They were a brownish color & tasted so bad they were deliciously addicting.

Stay warm & dry this holiday season. Try not to catch the cold & flu, especially if you’re on a heavy deadline.

chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.

Production notes for #87 Cold & Flu:
Original size: 20×30 inches

Program: Adobe InDesign
Fonts: Helvetica Compressed
Ampersand: Helvetica Compressed
Inspiration: Sneezing, Coughing & Aching Bones
You may repost the image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

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#55 Returns & Exchanges


Click to view full-size or download hi-rez image for gallery-quality printing and framing. 
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

The day after Christmas must be as dreaded to retailers as the day after Thanksgiving is welcome—you know, Black Friday, the biggest shopping day of the year.

Used to be, before online shopping & big box stores, all the department stores from Sears & Penneys (as it used to be called), to Saks & Nordstroms, had a special window or room all its own (with a classy, discreet sign) that handled returns, exchanges & complaints. Next to that was the gift wrapping service & layaway department.

Remember the smell of fresh popcorn & candy when entering your neighborhood Sears?

Today a couple stores still offer a comfortable setting for such returns & exchanges (no candy or popcorn, though), but the big box & deep discount chains mostly just have a return counter (with a tacky “Line Starts Here” arrow hanging from the ceiling) and a  trail of customers (all “dressed up” in the latest Big Box fashion) that extends out the door.

So December’s AmperArt #55, Returns & Exchanges, repeats the trip to the same brick-&-mortar store (or the online equivalent) that November’s AmperArt #54 portrayed: Stop & Shop (in case you missed it, get trampled here). (more…)