#56 Lose Weight & Feel Great

#56 Lose Weight & Feel Great

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My friend Crystal got me back into shape last year. I’ve given her a little plug after my main story. She really helped me lose weight & feel great!
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LOSE WEIGHT & FEEL GREAT—Back around 1978 I lost $400 in one day wearing that phrase! (or something that sounded just like it)

That was back in the ’70s when a company that sold herbal supplements via your typical pyramid multi-level marketing scheme recruited (by means of over-the-top “rah-rah” meetings & conventions) anyone who wanted to get rich quick & stay healthy at the same time. I bought into the dreamscheme, stocked my living room full of every type of supplement, tonic & snake oil the company had to offer, & headed out on my first day, wearing my shiny new Lose Weight—Feel Great lapel button nearly the size of a hockey puck, to make an overnight killing. After all, I was in top shape, toned & tan, & figured anyone would assume a few supplements a day took me from a fat slob to an Atlas in just a few weeks. (In actuality, I had been working out for years.)

I didn’t get a single nibble. Instead, I lost over $400 in one day. I was so excited about wearing that damn badge & making my easy fortune that I forgot all about my regular job, my loyal clients & deadlines for designs. (It was my fault, not the MLM’s. Just not for me.)

I tore that button off that evening & never did another MLM again. But at least the phrase, a slogan of the era, prompted this edition of AmperArt. (This completes the first Advertising Slogan series, one slogan per month throughout 2013. You can see the entire list here.) (more…)