Happy New Year 2018

Dear AmperArt Fans

Happy New Year 2018

Thank you for showing your appreciation of the fun & fabulous ampersand by visiting my monthly creations. If you haven’t done so already, subscribe for your free monthly artwork featuring “the fun & fabulous ampersand.”

It has been another fun year of setting type, coloring pictures & creating layouts with our most interesting friend. (If you don’t know the story behind the ampersand, find out here.)

This New Year’s greeting features Pantone Color of the Year 2018, Ultra Violet 18-3838, as the solid background color. It is featured in AmperArt #118 Magical & Mystical, along with specs and notes about the color.

Typography for this piece: 
Year & ampersand set in Shelley-Allegro Script
Words set in Onyx

This is not a typical AmperArt poster; rather a sincere wish for you to enjoy a properous, healthy & happy New Year. (But it does, of course, contain an ampersand.)

See you in 2018.

 

 

 

—Chaz DeSimone
Typographer & designer & creator of AmperArt

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For professional graphic design, please visit Desimone Design.

Desimone? Damn good!

#118 Magical & Mystical

118 Magical & Mystical
#118 Magical & Mystical
Click image to view full size or download poster for gallery-quality printing & framing.
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Pantone Ultra Violet is Color of the Year for 2018

Throughout my design career I’ve gone through T-squares, proportion wheels, repro cameras, inking pens, light tables & courier services—all of which have been replaced by computers, programs & the internet. But one thing that has been constant, & still in the same swatchbook form as fifty years ago, is the invaluable Pantone color matching system. Back then it was the only way to guarantee color consistency from drawing board to press. Today it serves the same exact purpose, in the same exact way, with the addition of extensive tools & systems for electronic communication. Just like the consistency of color from one medium to the next, even Pantone’s logo & brand identity has remained consistent & contemporary.

The new millennium, 2000, introduced the Pantone Color of the Year. Since then it has become a highly anticipated announcement. See past Pantone Colors of the Year here. Shop Pantone books, swatches, & gift items here.

A seemingly natural progression from Pantone Color of the Year 2017, Greenery 15-0343, is Pantone Color of the Year 2018: Ultra Violet 18-3838. Greenery was earthy, whereas Ultra Violet is ethereal.

According to the spectacular webinar presented by Laurie Pressman, vice president of Pantone Color Institute, announcing the Pantone Color of the Year 2018:

“Complex & contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, & the discoveries beyond where we are now…

“Provocative & thoughtful, Ultra Violet communicates the originality, ingenuity, & visionary thinking that creates a meaningful direction to our future…

“From exploring new technologies & the greater galaxy, to artistic expression & spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come.”

According to Ms. Pressman, the Pantone Color of the Year is chosen not on a whim or by anyone’s “favorite color.” It is based on popular trends among several industries—fashion, decor, automotive, packaging, advertising & art—and determined through intensive analyzation & foresight.

Cosmos to Cauliflower

purple fruits & vegetables

While Pantone Ultra Violet conjures spirits, intrigue & the mysteries of the universe, it also represents health & wellness. According to experts such as Lakshmi Vandrapu,  protect your brain’s health with a diverse range of produce from this color family:
Beets
Blackberries
Black currants
Blueberries
Eggplant
Grapes
Plums
Purple sweet potatoes

I have seen other fruits & vegetables in shades of purple, such as cauliflower, asparagus & cabbage. Cookies, ice cream & vodka too, but they’re not quite as healthy.

Purple Peanut Butter

I’ve never cared much for grape jelly nor peanut butter & jelly sandwiches. But what really grossed me out was when they mixed the two together in a single jar. One brand at least made it look somewhat appealing—layers of purple & brown, like a parfait. But one cheapo generic brand mixed it all together & the result was the most disgusting color for human consumption I’ve ever seen.

Would you eat this?

Maybe that’s why purple has never been my favorite color (same goes for brown). But that doesn’t mean I don’t design with it. When combined with other colors—as a backdrop, the main subject, or as an accent—it has brought to life conceptual renderings, followed by final production, that no other color could have achieved. Purples & violets, which are made up of blue & red (or cyan & magenta) can be warm, cool, or neutral. Pantone Ultra Violet appears neutral.

Purple Trivia

Here are a few facts about purple. Discover lots more at sensationalcolor.com

  • Purple was the color of the first dye made by man
  • Purple is the color of the highest denomination poker chip, $5,000
  • Purple is the favorite color of adolescent girls

Pantone Ultra Violet 18-3838

Interestingly, ultra violet light (not the color name) cannot be seen by the human eye. Also known as “black light,” it excites the phosphors in fluorescent paints & materials, causing them to glow in total darkness. Many fish & flowers have this property. But the light source itself is invisible.

Visible or not, Ultra Violet is a super cool name for the Pantone Color of the Year 2018.

You’ll see many fascinating applications, as well as inspiring color palettes, for Pantone Ultra Violet 18-3838 at the Pantone website.

 


Specs

118 Magical & MysticalPantoneUltra Violet is presented as the ampersand & text in AmperArt #118 Magical & Mystical. Here are the specs for the Pantone 2017 Color of the Year:

Pantone Ultra Violet 18-3838
Graphics (closest match): Pantone 2096 C / RGB 101 78 163 / CMYK 76 75 0 0 / HEX 654EA3

The Fashion, Home & Interiors Cotton & Plastic formulas are slightly different. See here.

Visit Pantone.com for magical & mystical color insights.

 

chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.


Production notes for #118 Magical & Mystical:
Original size: 20×30 inches

Program: Adobe Photoshop
Fonts: Baker Signet, Benguait Charisma
Ampersand: Benguait Charisma
Credits:
Produce: Lakschmi Vandrapu
Spec chart: Pantone   
Purple facts: Kate Smith, Sensational Color
You may repost the image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

Desimone? Damn good!

#104 Time & Time Again

 104 Time & Time Again
#104 TIME & TIME AGAIN
Click image to view full size or download poster for gallery-quality printing & framing.
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

Know anyone who screws up, arrives late, forgets something…time & time again?

AmperArt #104, Time & Time Again, is about those people. The term could just as easily refer to a car that just won’t start first thing in the morning, or a computer program that keeps crashing, but it usually refers to people—& especially negative instances such as always being late, forgetting to stop at the cleaners, or getting the facts wrong. Time & Again could also have been the title, but Time & Time Again just sounds so much more worthy of a good reprimand or pink slip.

See the scenario?

This AmperArt design, #104 Time & Time Again, presents a common scenario, especially in the workplace. Can you figure it out? Well, I know you can because only the brightest people subscribe to AmperArt.com, and that means you. But if you’re in a hurry here’s the answer:

Scenario: In AmperArt #104, Time & Time Again, there is a “team” of ampersands, comprised of 5 members: red, blue, green, yellow, purple. Each row of ampersands represents a group meeting. As you can see, all are present at every meeting except one of the team, Mr. Red. He shows up now & then, missing most meetings time & time again.

Charles!

That meant I was in trouble. Otherwise I was “Charlie” or more recently “Chaz.” I’m also called “Chuck,” “Char” & “Hey Asshole” but never Charles, unless I’ve been a bad, bad boy. I can still hear Mom reprimanding me: “I’ve told you time & time again!” Was I trying out my new Crayolas on the walls again? Who knows, but the phrase still rings clear in my memory.

The dreaded pink slip

Time & time again an employee is late or does a lousy job, until they are “canned,” “let go,” or “given the pink slip,” all of which mean you’re fired! (No, the pink slip doesn’t mean you’re given the title to a new car for being late.)

"I'm what?!!"The “pink slip” has become a metonym for the termination of employment in general. According to an article in The New York Times, the editors of the Random House Dictionary have dated the term to at least as early as 1910.¹

The phrase most likely originated in vaudeville. When the United Booking Office (established in 1906) would issue a cancellation notice to an act, the notice was on a pink slip (“The Argot of Vaudeville Part I” New York Times, Dec. 16, 1917, p.X7.) Another possible etymology is that many applications (including termination papers) are done in triplicate form, with each copy on a different color of paper, one of which is typically pink.¹

In the UK & Ireland the equivalent of a pink slip is a P45; in Belgium the equivalent is known as a C4.¹

Another theory:

The very earliest example we have is where a pink slip is a note sent to a typographer indicating that he’s made a mistake. If he got enough of them then he would be fired. Yet another intermediate one in 1905 where a pink slip is specifically a rejection letter from a magazine. So a writer would submit a story, & it would get a pink slip back, meaning that the story was rejected. So clearly there is something going on at around this time where pink slip is being used to refer to various kinds of rejection.²

The term is an Americanism. In other countries they have different colors to refer to dismissal from a job. In Germany the expression is to get the blue letter. In the French military, you would be dismissed with a yellow paper, carte jaune. ²

So typographers were given the pink slip? Time & time again I’ve issued the month’s AmperArt just under the wire. Better get this edition out on time before I’m canned.

Please comment here.

 


chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.


Production notes for #104 Time & Time Again:
Original size: 20×30 inches

Program: Adobe Illustrator
Font family: Gill Sans
Ampersand: Gill Sans
Credits:
Reference text (verbatim & edited):
¹Wikipedia https://en.wikipedia.org/wiki/Pink_slip_(employment)

²Jesse Sheidlower is an editor-at-large of the Oxford English Dictionary. From https://www.marketplace.org/2009/04/09/world/tracing-origin-pink-slip
You may repost the AmperArt image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

Desimone? Damn good!