#87 Cold & Flu

87 Cold & Flu

 #87 Cold & Flu
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What happens when you have 3 deadlines to meet, you have the cold & flu, you’re sneezing, have a headache & you just feel like crap?

The computer crashes of course & you have to start all over on a huge project.

But I interrupted the “paying” projects to get a special one done—this month’s AmperArt—just for you. Coming up with the title Cold & Flu was super easy as I’m living it! The typestyle & colors are based on typical packaging & store signage for the cold & flu season.

And yes, I really was 90% complete with a huge board game design project when Photoshop unexpectedly quit & I lost all that work. That hasn’t happened in years. So once again: save, save, save!

The upside of catching a cold & flu? I love the taste of Nyquil, Luden’s honey-licorice cough drops & Pine Bros. gummy cherry lozenges.

smith-brothers-cough-drops-14ct-box-14One fond memory is that of Smith Brothers Cough Drops, both Wild Cherry and Black Licorice. I loved those! In fact, that was the very first cough drop. Sadly, they have been discontinued. (For those of you interested in marketing: By chance, the word “Trade” appeared under the picture of William & the word “Mark” under that of Andrew. Thus, it happened by a mere coincidence that the famous Smith Brothers’ trademark was born and the Smith Brothers became known to generations of Americans as Trade & Mark.)

Another favorite, and I don’t recall who made them, was  a long hard candy-type cough drop with a peculiar honey-horsehound-medicinal flavor. They were a brownish color & tasted so bad they were deliciously addicting.

Stay warm & dry this holiday season. Try not to catch the cold & flu, especially if you’re on a heavy deadline.


chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.


Production notes for #87 Cold & Flu:
Original size: 20×30 inches

Program: Adobe InDesign
Fonts: Helvetica Compressed
Ampersand: Helvetica Compressed
Inspiration: Sneezing, Coughing & Aching Bones
You may repost the image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

Desimone? Damn good!

#65 Black & Blue

65-black-blue


Click to view full-size or download hi-rez image for gallery-quality printing and framing.
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

My favorite colors are black & “charlie blue.”

Black is actually my very favorite color & yes, it is a color. (See “chaz sez” below.) “Charlie blue,” as my friends know it, is anything between Crayola Blue Green to cerulean to turquoise to cyan (one of the four printing ink colors). AmperArt #65, Black & Blue, features CBG as I call it, cyan, and one other blue which I’ll get to later. All my favorite blues are somewhere in-between CBG and cyan.

I am not fond of sky blue, navybaby blue nor royal blue. They are cold. (Yes, I know, my very favorite color—black—is definitely freezing. But we’re talking blue here.)

There is a very deep blue that does tingle my color bone. That’s cobalt blue. My first memory of that color is my father’s blue cuff links. Also the knob on his steering wheel to help turn the tires before power steering (that accessory became illegal because when the steering wheel snapped back the knob could remove a finger or two). & the cool red tail lights with the blue dot in the middle, which created a magical color effect.  They’re popular again today but I remember the originals on my dad’s 1950-something automobile. Probably no other recollection of cobalt blue is stronger for me than the bottle of Vicks VapoRub. That stuff felt ice-cold as the color of the bottle it was packaged in. I’m also partial to cobalt blue because it is the favorite color of my mother and my brother Rob. So that is the other blue in this AmperArt piece.

Vicks-jar-with-lid-circle

Just looking at this Vicks jar opens my sinuses! Other products in cobalt blue bottles were Noxzema, Phillips Milk of Magnesia (sounds appetizing, doesn’t it?), Bromo Seltzer, Nivea and Blue Coral.

In fairness to navy, royal blue, sky blue & all those that are not my favorites, combine them with various other colors & they create outstanding color schemes. Of course, the same could be said for poop brown.

I am releasing #65 Black & Blue during the playful days of summer, because that’s when I recall we’d get the most bruised up falling off our bikes, skateboards, or just playing in the backyard. I did, anyway. I was a real klutz. Still can’t ride a skateboard.


listen up! Black is a color! Not the absence of color, nor the combination of all colors. It is color. So is white. So why do people say it’s all the colors or no color? Because they don’t know the definition of color. “Color” means the description of the hue, value & tone. Pure yellow is a color that has a hue somewhere between orange & green on the color wheel, a very light value (high-key, or very bright compared to very dark such as navy blue), & minimal tone (grayishness; mauve & sage green have medium tone).

The color black is defined by no hue (red, yellow, blue, etc.), the darkest value, & zero tone. White is defined by no hue, the lightest value, & zero tone. So you see, black & white have no hue & no tone, but they are both colors.

If you want to have some fun with all the other colors, check out the Crayola website, especially the history & the Crayola Experience where kids (including big kids) get to play & create among all things Crayola, & see how they are made. If you can’t make it to the factory in Easton, Pennsylvania, watch this video: How Crayolas Are Made.

I love Crayolas. (I won’t use any other brand; the colors aren’t as pure, they’re waxy & they just aren’t Crayola.) I remember when the box of 64 premiered, with the awesome Built-In Sharpener. I probably have the few stubs that are left of my original set somewhere, but today I have The Ultimate Crayola Collection—152 different colors!—on my desk. I use them frequently, & always to sign important legal documents. For that task, of course, it’s Crayola Blue Green.


PRODUCTION NOTES:
Original size: 20×30 inches
Program: Illustrator
Lettering: Hand-lettered by Chaz DeSimone
Colors: Cyan, cobalt blue, Crayola Blue Green & black
CREDITS:
Vicks ad: flickr.com/photos/28153783@N08/ “SaltyCotton” has nearly 2000 photos of vintage ads in pristine condition. An ad designer’s or collector’s eye candy overload!
Vicks jar: Joe Corr on pinterest.com/pin/274930752225672732/ and etsy.com/shop/owlsongvintage Beautiful collectibles and antiques.