#3 Black & White

3 Black & White

#3 Black & White
Click to view full-size or download hi-rez image for gallery-quality printing and framing.
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

The basis of most design is black & white. Of initial sketches, anyway. (I always use a black pen & usually scribble on a white napkin.)

Black is my very favorite color—& yes, it is a color. So is white. How is it so that black & white are both colors, you ask? & what about the popular (but erroneous) theory that states black & white are not colors? Read “chaz sez” below.

Black & White, my third AmperArt piece, is probably when I decided to create a series. One per month, more if inspiration hits & time allows. [Update: As of April 2017 and the 100th issue, at least one AmperArt edition has been released per month, albeit sometimes just minutes before the calendar flips to a new month.]

Some editions are full color, some grayscale, a few just black & white. Many contain an ampersand that is custom-drawn as part of the main image. Others feature type to convey the character & meaning. Some rely on the ampersand itself to carry the message. You can always see the current AmperArt release on the home page of AmperArt.com. Or see them all here.

If you are interested in the creative process of each piece, scroll to the bottom & read the production notes.

Please tell your friends (especially ampersand fans) to visit AmperArt.com. Once they subscribe, they will receive AmperArt #3, Black & White, as well as the premiere edition, AmperArt #1, Art & Design, to start their own collection.

listen up!Back is a color! Not the absence of color, nor the combination of all colors. It is color. So is white. So why do people say it’s all the colors or no color? Because they don’t know the definition of color. “Color” means the description of the hue, value & tone. Pure yellow is a color that has a hue somewhere between orange & green on the color wheel, a very light value (high-key, or very bright compared to very dark such as navy blue), & minimal tone (grayishness; mauve & sage green have medium tone).

The color black is defined by no hue (red, yellow, blue, etc.), the darkest value, & zero tone. White is defined by no hue, the lightest value, & zero tone. So you see, black & white have no hue & no tone, but they are both colors.

If you want to have some fun with all the other colors, check out the Crayola website, especially the history & the Crayola Experience where kids (including big kids) get to play & create among all things Crayola, & see how they are made. If you can’t make it to the factory in Easton, Pennsylvania, watch this video: How Crayolas Are Made.

I love Crayolas. (I won’t use any other brand; the colors aren’t as pure, they’re waxy & they just aren’t Crayola.) I remember when the box of 64 premiered, with the awesome Built-In Sharpener. I probably have the few stubs that are left of my original set somewhere, but today I have The Ultimate Crayola Collection—152 different colors!—on my desk. I use them frequently, & always to sign important legal documents. For that task, of course, it’s Crayola Blue Green.

Original size: 10×15 inches
Program: Photoshop (I have no idea why I didn’t create this one in Illustrator)
Fonts: Kabel, Broadway
Ampersand: Broadway, modified

#6 Sunny & Hot

6 Sunny & Hot

 Click to view full-size or download hi-rez image for gallery-quality printing and framing.
This is a high-resolution pdf & may take a few minutes to download.
Find printing tips & framing ideas here.

AmperArt is my latest fine art project (although purists don’t consider posters or the use of typography as fine art, but since I can’t draw it’s art to me). AmperArt is a series of typographic design, featuring the almighty ampersand flanked by common phrases such as “hot & cold,” “big & tall,” “sweet & sour.” Each graphic will be enhanced with a relevant image & color. I was going to start the series with “black & white” but it’s summer & it is most definitely “sunny & hot” outside. (I enjoyed the rays on the solstice, Tuesday. The next installment could easily be “burnt & peeling” but I’d rather be thinking about “cold & wet.”)

Subscribe here for your free AmperArt collection.

I’ll proudly send you these hi-rez poster pdfs as they are created, and I will be honored to hear that you have printed & displayed them in your home & office.

Enjoy the first week of summer!


Production notes:
Original size: 10×15 inches
Program: Photoshop
Fonts: Lithos, Adrian (ampersand)
Ampersand: Adrian font with glow