#98 Fresh & Alive

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#98 Fresh & Alive color of Pantone Greenery

 #98 Fresh & Alive
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Pantone Greenery is Color of the Year for 2017

In a stark contrast from last year’s rather dull pastel Colors of the Year, Pantone has introduced a Fresh & Alive color (back to just one, too) for 2017: Greenery 15-0343.

No more diaper poo

What a refreshing change (of diapers) from last year’s dull, infantile Colors of the Year for 2016, Rose Quartz & Serenity—or as I call them, Putrid Pink & Bland Blue. I can still smell the whiffs of diaper poo from these boring baby room colors. (No, I’ve never had children. Can you guess why? And besides that, they’d grow up to be derelict I’m sure, because I would paint their room in solid black, my favorite color, & all their toys would be various shapes of ampersands. Of course I’d name my kids &y and &rea.)

Trees, grass & crisp green apples

Granny Smith color of Pantone GreeneryThis year it’s the fresh & alive scent of tall trees, crisp celery, crunchy Granny Smith apples, tart limes, a freshly-mown lawn & just-plucked sprigs of mint*:

Pantone Greenery 15-0343

I hope this vibrant color catches on, because the fresh & alive hue will certainly brighten up our days, whether in print, paint, or products. I’ll proudly wear a T shirt in Pantone Greenery with the CMYK and RGB specs printed on it (54 0 100 0 / 132 189 0). You wouldn’t have caught me dead wearing Putrid Pink & Bland Blue last year.

mint color of Pantone Greenery


*Add this secret ingredient to your homemade meatballs: a few chopped fresh & alive mint leaves. That’s what would separate my mom’s delicious meatballs from the rest.



Pantone Greenery is presented as the solid background in AmperArt #98 Fresh & Alive. Here are the specs for the Pantone 2017 Color of the Year:

Greenery 15-0343
Graphics (closest match): Pantone 376 C / RGB 132 189 0 / CMYK 54 0 100 0 / HEX 84BD00
The Fashion + Home and Plastic formulas are slightly different. See here.

Visit Pantone.com for fresh & alive color insights.


chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.

Production notes for #98 Fresh & Alive:
Original size: 20×30 inches

Program: Adobe Illustrator & Photoshop
Font: Capistrano (modified)
Ampersand: a fresh & alive squiggle
Ladybug: istockphoto.com / photograph by dionisvero
Apple: fitness.stackexchange.com
Mint: ingofwallpapers.com
You may repost the image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

Desimone? Damn good!

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Chaz DeSimone

Design. Dancing. Disneyland. Modernism. Nudism. Black Cats or any other color.