#87 Cold & Flu

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87 Cold & Flu

 #87 Cold & Flu
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What happens when you have 3 deadlines to meet, you have the cold & flu, you’re sneezing, have a headache & you just feel like crap?

The computer crashes of course & you have to start all over on a huge project.

But I interrupted the “paying” projects to get a special one done—this month’s AmperArt—just for you. Coming up with the title Cold & Flu was super easy as I’m living it! The typestyle & colors are based on typical packaging & store signage for the cold & flu season.

And yes, I really was 90% complete with a huge board game design project when Photoshop unexpectedly quit & I lost all that work. That hasn’t happened in years. So once again: save, save, save!

The upside of catching a cold & flu? I love the taste of Nyquil, Luden’s honey-licorice cough drops & Pine Bros. gummy cherry lozenges.

smith-brothers-cough-drops-14ct-box-14One fond memory is that of Smith Brothers Cough Drops, both Wild Cherry and Black Licorice. I loved those! In fact, that was the very first cough drop. Sadly, they have been discontinued. (For those of you interested in marketing: By chance, the word “Trade” appeared under the picture of William & the word “Mark” under that of Andrew. Thus, it happened by a mere coincidence that the famous Smith Brothers’ trademark was born and the Smith Brothers became known to generations of Americans as Trade & Mark.)

Another favorite, and I don’t recall who made them, was  a long hard candy-type cough drop with a peculiar honey-horsehound-medicinal flavor. They were a brownish color & tasted so bad they were deliciously addicting.

Stay warm & dry this holiday season. Try not to catch the cold & flu, especially if you’re on a heavy deadline.


chaz sez ...

Check out the new “chaz sez” blog at DesimoneDesign.com, my commercial graphic design website. It’s mostly about design, typography, printing, publishing & marketing, but on occasion I’ll divert to a sideways topic that just can’t escape my ranting & raving.


Production notes for #87 Cold & Flu:
Original size: 20×30 inches

Program: Adobe InDesign
Fonts: Helvetica Compressed
Ampersand: Helvetica Compressed
Inspiration: Sneezing, Coughing & Aching Bones
You may repost the image. Please credit AmperArt.com.
To download a full-size high-resolution 11×17-inch poster, click on the image.

For professional graphic design, please visit Desimone Design.

Desimone? Damn good!

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Chaz DeSimone

Design. Dancing. Disneyland. Modernism. Nudism. Black Cats or any other color.

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